Digital Marketing Strategist

At A-Advantage, we are seeking a talented and innovative Digital Marketing Strategist to join our dynamic team. As a vital member of our marketing department, you will be responsible for developing and executing digital marketing strategies that align with our business objectives and amplify our online presence. This role requires a deep understanding of digital marketing channels, including SEO, SEM, social media, content marketing, and email campaigns. You will collaborate closely with cross-functional teams to create compelling marketing content and analyze performance metrics to optimize campaigns effectively. In a fast-paced and continuously evolving digital landscape, you will have the opportunity to leverage data-driven insights to enhance customer engagement and drive conversions. We are looking for a strategic thinker with a passion for digital marketing and a keen eye for detail. You will play an integral role in shaping our brand’s voice and ensuring that our digital strategies are aligned with industry best practices. Join us at A-Advantage, where you can contribute to exciting projects, grow your skills, and make a significant impact on our marketing efforts.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals.
• Manage SEO and SEM campaigns to increase web traffic and lead generation.
• Create and curate engaging content for various digital platforms including websites, blogs, and social media.
• Analyze performance metrics and create reports to evaluate the effectiveness of marketing campaigns.
• Collaborate with the creative team to design appealing digital marketing assets.
• Monitor trends in digital marketing and recommend new strategies to improve performance.
• Develop and manage email marketing campaigns to nurture leads and enhance customer retention.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or a related role.
• Proven track record of successful digital marketing campaigns across multiple channels.
• Strong understanding of SEO, SEM, PPC, and social media marketing.
• Excellent analytical skills and experience with digital analytics tools such as Google Analytics.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Outstanding written and verbal communication skills.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development