Amazon Product Research and Development Lead

About X Up Digital:

X Up Digital manages a portfolio of high-growth e-commerce and Amazon FBA businesses. Our mission is to invest wisely in these brands, build upon their legacy, and preserve each company’s unique ethos. Leveraging our deep expertise in online retail and digital marketing, we provide a robust platform for growth and innovation across our portfolio.

Role Overview:

X Up Digital is seeking a highly analytical and forward-thinking Product Research and Development Lead to spearhead the identification of new product opportunities and drive their strategic development for our Amazon-native business. This critical role will be responsible for in-depth market research, competitive analysis, and feasibility studies to identify high-potential product categories and specific product ideas within the Amazon ecosystem. The ideal candidate possesses a strong understanding of Amazon's dynamics, consumer trends, and the product development lifecycle. You will play a key role in shaping our future product roadmap and driving significant growth for X Up Digital on Amazon.

• Identify New Product Opportunities: Conduct comprehensive market research and analysis to identify promising product categories and niches within the Amazon marketplace.
• Competitive Analysis: Thoroughly analyze competitor product offerings, pricing strategies, marketing efforts, and customer reviews on Amazon to identify opportunities for differentiation and innovation.
• Trend Identification: Stay ahead of emerging consumer trends, technological advancements, and Amazon platform developments to proactively identify future product opportunities.
• Feasibility Studies: Evaluate the technical, financial, and logistical feasibility of potential new product ideas, including sourcing, manufacturing, and supply chain considerations.
• Product Conceptualization: Develop detailed product concepts, including features, specifications, target audience, and unique selling propositions (USPs), tailored for the Amazon customer.
• Market Validation: Design and execute preliminary market validation strategies to assess consumer demand and gather feedback on new product concepts.
• Collaboration with Cross-Functional Teams: Work closely with sourcing, product development, marketing, and operations teams to ensure alignment on new product strategy and a smooth transition through the development lifecycle.
• Amazon Platform Expertise: Maintain a strong understanding of Amazon's product listing requirements, category structures, and customer behavior to inform product development decisions.
• Data Analysis and Reporting: Utilize Amazon sales data, market research reports, and other relevant data sources to evaluate the potential of new product ideas and track the performance of launched products.
• Develop Product Roadmaps: Contribute to the development and prioritization of a robust pipeline of new product opportunities for the Amazon marketplace.
• Present Findings and Recommendations: Clearly and concisely communicate research findings, product concepts, and strategic recommendations to stakeholders.

Qualifications:

• Proven experience (typically 5+ years) in market research, product development, or a related analytical role, with a strong focus on e-commerce, preferably within the Amazon ecosystem.
• Deep understanding of the Amazon marketplace, including its dynamics, customer behavior, and key product categories.
• Strong analytical and problem-solving skills with the ability to interpret data and draw actionable insights.
• Excellent research skills, including experience with market research tools and methodologies.
• Ability to identify emerging trends and translate them into viable product opportunities.
• Strong understanding of the product development lifecycle.
• Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively across teams.
• A proactive and results-oriented mindset with a passion for product innovation.

• Competitive compensation package
• 10 local paid holidays & 10 PTO days per year
• Quarterly performance bonuses
• Opportunity to build and lead your own marketing team
• High-growth environment with significant ownership and creative freedom