Senior Social Media Marketing Manager

M1 Finance has created a personal wealth-building platform made for the modern era, uniting personal perspective and automated ease. We seamlessly combine free investing and low cost borrowing all in one intuitive, automated Finance Super App, and we’re driven by a mission to empower personal financial well-being. We believe that financial well-being is fundamental to overall well-being, and we strive to deliver products that are simpler, smarter, and stronger than those created by our boring, entrenched, and slow-moving competitors in the personal finance industry.   

Our clients have already trusted us with over $10 billion of assets, we’re currently helping hundreds of thousands of people grow and manage their wealth with our industry-leading automation and tools, and we’re adding thousands of new clients every day.   

We’re looking for passionate people who want to improve and build on what we’ve created and take responsibility to help others build something meaningful and sustainable for their futures.   

We mean it when we say, “M1 is yours to build.”  

If this sounds interesting to you, read on! 

We are seeking an experienced Senior Social Media Marketing Manager to lead and scale our social media presence across all platforms. This role requires a strategic thinker who can develop comprehensive social strategies, drive meaningful engagement, and contribute to business growth through innovative social media programs. The ideal candidate will have a proven track record of scaling social programs from the ground up and thriving in fast-paced, regulated environments. 

Strategy & Leadership 

• Develop and execute comprehensive social media strategy aligned with business objectives 

• Lead social media practice as the subject matter expert, establishing best practices and processes 

• Build and scale social programs that drive brand awareness, user acquisition, and engagement 

• Create content strategies that resonate with our target demographics while adhering to financial services regulations 

Content & Community Management 

• Oversee content creation across all social platforms (LinkedIn, Twitter, Instagram, YouTube, Reddit, etc.) 

• Develop content calendars that balance educational financial content, product updates, and brand storytelling 

• Manage community engagement and build authentic relationships with our audience 

• Collaborate with internal teams (Product, Legal, Compliance) to ensure messaging accuracy and regulatory compliance 

Analytics & Optimization 

• Establish KPIs and tracking mechanisms to measure social media ROI and program effectiveness 

• Analyze social media performance data to optimize content strategy and platform tactics 

• Report on social media impact to executive leadership with actionable insights 

• A/B test content formats, posting schedules, and engagement tactics 

Cross-functional Collaboration 

• Partner with Marketing, Product, and Customer Success teams to amplify key initiatives 

• Work closely with Compliance and Legal teams to ensure all content meets FINRA guidelines 

• Coordinate with influencer marketing and partnership opportunities when appropriate 

Compensation Range 

Base Salary: $90,000 - $130,000 annually 

Required Qualifications 

• 5+ years of social media marketing experience with demonstrated success scaling programs 

• Proven track record of growing social media followings and engagement rates 

• Experience in highly regulated industries (financial services, healthcare, etc.) preferred 

• Strong understanding of social media advertising platforms and organic growth strategies 

• Excellent written communication skills with ability to translate complex financial concepts 

• Data-driven mindset with experience using analytics tools (Google Analytics, native platform analytics) 

• Bachelor's degree in Marketing, Communications, or related field 

Preferred Qualifications 

• FINRA licensing (Series 7, Series 66, or willingness to obtain) 

• Experience in fintech, wealth management, or personal finance space 

• Knowledge of financial regulations and compliance requirements 

• Experience managing social media budgets and paid campaigns 

• Familiarity with social media management tools 

• Previous experience building social programs at high-growth technology companies 

Our Values 

Our team embodies our ten core principles and if these principles speak to you – we’d love to talk with you. 

• Mission Driven: Life short – everyone should spend their waking hours on something they find meaningful. We believe improving people’s financial wellness improves lives. It’s a vital and worthy cause.   

• Extreme Ownership: We think and act like owners. That means we’re responsible for the results to our clients, coworkers, and M1 shareholders. Our focus is on building long-term value, not scoring short-term marks.  

• Boldness: We want to do things of consequence. Make a difference. Put a dent in the universe. Thinking big inspires results. We’d rather fail at something meaningful than succeed at something trivial.   

• Bias for Action: Results lag prior efforts – we can’t hope or wait for results. Instead, we believe a good process leads to good outcomes and persistent progress leads to compounding. 

• Economical: We strive to do more with less. We’ll always be limited in time, money, and energy, especially compared to our ambitions. We must use our limited resources on what matters and regard constraints as motivators.   

• Transparency: Context and accurate information are the foundation of strong decision making. We share information openly, honestly, deliberately and broadly. 

• Team-oriented: People at M1 may play different roles, but we’re all on the same team. Together, we can achieve more. We maintain a low ego, make everyone feel welcome, trust one another, and seek out and respect different perspectives. 

• Challenged, But Not Overwhelmed: We are curious people who always want to grow. We support growth through high standards, clearly defined responsibilities, and broad autonomy, with help when needed.   

• Effectiveness: We care about performance and results, not specific methods. Different problems may require creative brilliance or a simple idea; grinding hard work or casual effort; or disciplined process versus scrappy implementation. Effective people do what’s needed to get the right things done and deliver intended results. 

• Integrity: We do the right thing. When we make mistakes, we own and correct them. We’d be proud if our actions were shared with our family, friends, and strangers. Everyone can count on us to act according to our values. This trust must never be broken. 

Our Perks 

• Competitive Pay and Stock Options 

• Comprehensive health, dental, vision, disability, and life insurance 

• Retirement benefit with employer match 

• Unlimited PTO 

• Transparent and open communication with leadership 

M1 is an equal opportunity employer and values diversity across the company. M1 does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.