Lifecycle Marketing Manager

Acumatica is a company on a mission. We are a leading innovator in cloud ERP with customers located around the world. But don’t take our word for it—read what analysts like G2 and Info-Tech have to say about us.

Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications, such as Financials, Distribution, CRM, and Project Accounting, on a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their businesses, play to their organizations’ unique strengths, and support their clients by following them anywhere on any device.

Acumatica’s culture is casual and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.

To learn more about Acumatica’s mission, please visit: http://www.acumatica.com.

About the Role
We’re seeking a strategic and execution-focused Lifecycle Marketing Manager to join our Demand Generation team. This individual contributor role will own and optimize the full lifecycle of email marketing campaigns—from prospect nurture to customer retention and upsell. You’ll play a critical role in driving leads, MQLs, opportunities, and revenue through thoughtful, data-driven email programs.

Key Responsibilities

• Develop and execute email marketing strategies across the customer lifecycle: lead nurturing, qualification, conversion, onboarding, upsell, retention, and re-engagement.
• Own and optimize nurture programs and sales outreach sequences to drive pipeline and revenue.
• Collaborate with sales, product marketing, design, communications and customer success teams to align messaging and timing across touchpoints.
• Manage campaign execution in HubSpot, including list building and segmentation, A/B testing, and performance tracking.
• Partner with internal stakeholders, external parties, and agencies to plan, execute, scale, and optimize marketing campaigns.
• Monitor and report on business KPIs (MQLs, opportunities, closed-won deals, revenue generated) and email performance (open/click rates, conversion rates).
• Continuously test and optimize prospect and customer journeys, including messaging and audience segmentation targeting, to improve engagement and positive business impact.

What We’re Looking For

• 5+ years of experience in lifecycle or email marketing, preferably in a B2B SaaS environment.
• Proven track record of driving measurable results through email marketing automation.
• Strong hands-on experience with tools like HubSpot, or similar platforms, including email campaigns, workflows, sales sequences, smart content rules.
• Strong analytical skills, ability to work with large datasets, identifying trends and making data-driven strategic recommendations. Experience working with Tableau and Excel.
• Excellent communication and presentation skills.
• Project management skills, experience working with multiple teams and agencies.
• Self-starter with a collaborative mindset and a passion for growth.
• Proactive team member who is passionate about identifying new opportunities and areas for improvement and expansion, and is capable of initiating new projects and driving them to completion.
• Excellent time management skills, ability to manage multiple projects simultaneously and deliver strong business results.
• Exceptional work ethic.

Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected]. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response. 

For this role, the salary range is $114,000-130,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and other relevant elements.

At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.