Senior Director, Consumer Marketing

About Lark

At Lark Health, we’re leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques–including deterministic and generative models–to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team!

The Role

As Senior Director of Consumer Marketing, you will lead a team to drive Lark’s full-funnel consumer marketing strategy—owning acquisition, onboarding, engagement, and retention. You’ll champion the voice of the member, drive experimentation, and deliver measurable growth across key KPIs such as enrollment, activation, and long-term retention.  You’ll also play a critical role in scaling operational systems that support consistent execution, compliance, and measurable outcomes.

This is a strategic and cross-functional leadership role that works closely with product, content, commercial, operations, and clinical teams to build and scale meaningful customer journeys.

What You’ll Do

Marketing Strategy & Roadmap

• Build and maintain a comprehensive, data-driven marketing strategic roadmap that aligns with company goals and guides cross-functional initiatives

Acquisition & Onboarding

• Build omnichannel campaigns to increase awareness and drive enrollment

• Partner with Product and Content teams to optimize onboarding flows for conversion

Engagement & Retention

• Partner with product management to drive lifecycle strategies, including CRM, push, SMS, and in-app messaging

• Increase member retention and satisfaction through personalized journeys

User Insights & Strategy

• Develop a deep understanding of user behaviors, barriers, and motivators through data and research

• Translate insights into powerful positioning and messaging strategies

Budget, Optimization & Reporting:

• Manage the marketing budget to ensure efficient resource allocation while monitoring key performance indicators (e.g., CAC, activation, LTV). Drive continuous experimentation and A/B testing to maximize campaign effectiveness and ROI

Stakeholder Engagement

• Represent Lark in external presentations, RFP/RFI responses,  and meetings with partner stakeholders, effectively communicating marketing strategies, progress, and impact.Marketing Strategy & Roadmap

What You’ll Need

• Success in building campaigns across multiple channels, including email, SMS, direct mail, social media, etc

• Experience building operational marketing systems—from campaign workflows to reporting infrastructure

• Strong analytical skills, comfortable reviewing and analyzing business performance metrics and KPIs, with the ability to pivot based on the data 

• Track record of improving executional efficiency, campaign automation, and scalable processes

• Experienced with CRM tools (Braze, Salesforce Marketing Cloud), data literacy (Tableau), and growth frameworks

• Strong track record of campaign performance improvement (e.g., reduced CAC, lift in activation, retention, or LTV)

• Success in bringing out the best in teammates, direct reports, and external partners as a mentor and manager

• Deftness at navigating an organization and forming strong partnerships with multiple cross-functional teams

• Familiarity with HIPAA, TCPA, and healthcare-related marketing compliance requirements

• 12+ years of experience in marketing, product marketing, and/or customer experience management with high-engagement consumer products, especially mobile apps in health plan, PBM or virtual care/digital health

Working at Lark 

Lark operates as a remote organization, requiring all employees to reside within the United States.  The specific salary offered to a candidate will depend on various factors, including their location, job level, and verified job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for additional compensation, such as participation in a bonus program and stock awards, where applicable.

Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.

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