Senior Manager, Performance Management

Senior Manager, Performance Management

The Senior Manager, Performance Management, acts as a strategic leader, guiding a team of performance managers and channel specialists to deliver outstanding results for high-value clients. This role partners closely with clients to align campaign strategies with business objectives, champions a data-driven approach to optimization, and fosters a culture of continuous improvement and innovation. The Senior Manager serves as a trusted advisor, combining strategic insight with technical expertise to help the team and clients achieve—and exceed—performance goals.

Key Responsibilities

• Lead and mentor performance managers and channel specialists, providing direction and support throughout the campaign lifecycle.
• Guide the team in developing, implementing, and optimizing performance marketing campaigns across digital platforms.
• Facilitate regular client performance reviews, sharing insights, progress updates, and actionable recommendations for ongoing improvement.
• Partner with clients and internal stakeholders to define KPIs and ensure all activities are aligned with desired outcomes.
• Collaborate with creative, sales, and account teams to deliver cohesive, high-quality campaigns.
• Act as a senior escalation point, helping the team quickly resolve challenges and capitalize on opportunities.
• Maintain current certifications in key platforms (Google Ads, Meta, etc.) and encourage ongoing learning within the team.
• Conduct and interpret platform audits, search query reports, and campaign health checks to proactively identify trends, risks, and opportunities.
• Champion a transparent, data-driven culture, ensuring campaign recommendations and optimizations are grounded in robust analysis.
• Serve as a key point of contact for clients, providing strategic guidance and building strong, long-term partnerships.

What It Takes to Succeed

• Strategic Leadership: Ability to set direction, inspire the team, and align campaign strategies with client and market needs.
• Analytical Strength: Skilled at interpreting complex data, guiding the team in extracting insights, and translating findings into impactful actions.
• Technical Expertise: Deep knowledge of digital platforms, with active certifications and a commitment to continuous learning.
• Client Partnership: Exceptional relationship management, with a proactive, transparent, and solutions-oriented approach.
• Collaboration: Proven ability to work cross-functionally, motivating teams to achieve shared goals.
• Agility: Quick to identify and address performance gaps, adapt strategies, and implement solutions.
• Continuous Improvement: Dedicated to fostering feedback, learning, and process optimization.

Qualifications

• Experience leading and mentoring performance marketing teams, with a track record of success in digital campaign management.
• Strong analytical and technical skills, with experience using platform tools for audits, optimization, and reporting.
• Excellent communication and relationship-building abilities.
• Proven success in managing client relationships and presenting to stakeholders.
• Active certifications in Google Ads and Meta, with up-to-date knowledge of industry trends and best practices.

Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family).  Our industry-leading benefits include:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
• And more, click here for additional benefits and details.

The base salary for this role is between $90,000 - $100,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, location, and market demands. The base pay range is subject to change and may be modified in the future.