VP, AI Integrations & Emerging Technologies

Job Description:

This role is remote-friendly.

We are looking for a dynamic Vice President of Customer Data Platform (CDP) Lead to lead our go-to-market strategy and lead pre-sales excellence for our CDP solutions. This senior leadership role will position Merkle as the premier CDP partner, working with enterprise clients to architect data-driven customer experience transformations.

Responsibilities

Go-to-Market Strategy and Execution

• Develop and execute comprehensive GTM strategies for CDP solutions across enterprise segments

• Lead market positioning and competitive differentiation initiatives for Merkle's CDP offerings

• Drive thought leadership and market education around CDP best practices and emerging trends

• Establish strategic partnerships and ecosystem relationships to expand market reach

Pre-Sales Leadership

• Lead complex pre-sales engagements for enterprise CDP implementations

• Conduct executive-level presentations and solution architecture sessions with C-suite prospects

• Collaborate with sales teams to develop compelling proposals and RFP responses

• Design proof-of-concept demonstrations and pilot program strategies

Client Engagement & Relationship Management

• Build and maintain relationships with enterprise prospects and existing clients

• Be a trusted advisor for CDP strategy, implementation, and optimization

• Lead discovery sessions to understand client data challenges and our goals

• Guide client workshops and strategic planning sessions

Team Leadership & Development

• Build and lead a high-performing CDP pre-sales and solutions team

• Foster collaboration across sales, delivery, and product teams

• Establish best practices and standardized processes for CDP engagements

You will report to SVP.

Required Qualifications

• Bachelor's degree in Business, Marketing, Technology, or related field; MBA preferred

• 10+ years of experience in data and analytics, with 5+ years in CDP or marketing technology

• Experience building and executing successful GTM strategies

• Pre-sales experience with enterprise B2B technology solutions

• Experience with CDP platforms (Salesforce, Adobe, Tealium, Segment, etc.)

• Experience with data integration, identity resolution, and customer journey orchestration

• Excellent presentation and communication skills with C-level executives

• Demonstrated leadership experience managing high-performing teams

Preferred Qualifications

• Previous experience consulting firms or systems integrators

• Technical background in data architecture and marketing automation

• Industry certifications in major CDP platforms

• Experience driving revenue growth in technology solutions

The annual base salary range for this position is $196,000-$316,250. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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