Copywriter
Job Description
“This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”
Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.
Why Join Us
Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
Family Comes First: Total rewards package that promotes the idea of family first for all employees.
Professional Growth Opportunities: Advance your career with ongoing training and development programs.
Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.
Trust: Work for one of the most trusted companies in Kansas
Stability: 80 years of commitment, compassion and community
Flexibility: options to work onsite, hybrid or remote available
Compensation
$62,640 - $74,000 annually
Exempt 14
Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
What you’ll do
Write compelling, plain-language copy for marketing campaigns, service communications, and health education materials across digital, print, and video.
Help translate technical or clinical content into member-friendly language that promotes clarity, trust, and action.
Review and edit materials for grammar, tone, and clarity while applying brand and compliance guidelines.
Collaborate with designers, strategists, and subject matter experts to develop messaging that aligns with brand voice, business goals, and regulatory standards.
Contribute to brand messaging consistency across materials, touchpoints, and audience segments.
Support revisions based on stakeholder feedback, compliance review, and performance data.
Participate in creative brainstorms and concept development with the broader studio team.
Work on multiple projects with varying deadlines and deliverables in a fast-paced environment.
Stay informed on health industry trends, language sensitivities, and best practices for accessibility and compliance.
What you need
Knowledge/Skills/Abilities
Excellent writing and editing skills, with the ability to adapt tone and style across platforms.
Understanding of brand voice, audience segmentation, and best practices in content strategy.
Strong attention to detail and ability to follow complex review processes.
Interest in healthcare communications and a desire to simplify complex topics.
Comfort working in collaborative, cross-functional teams and incorporating feedback.
Time management and organizational skills to manage overlapping projects.
Familiarity with writing for digital formats (web, email, social media) and knowledge of accessibility standards is a plus.
Education and Experience
Bachelor’s degree in Communications, English, Marketing, Journalism, or a related field. In lieu of a degree, experience in an agency, marketing department or freelance work may suffice.
3–7+ years of professional copywriting experience, ideally in healthcare, insurance, or another regulated industry.
Experience working within an in-house creative team or agency setting.
Portfolio required demonstrating writing skills and ability to communicate clearly to general audiences.
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
Ability to participate in video meetings (on-screen) and collaborate virtually or in person.
Occasional need to work outside normal business hours to meet project deadlines.
Standard physical demands including hearing, speaking, near visual acuity, keyboarding, standing, walking, and light driving.
Driving
Hearing
Keyboarding
Kneeling
Near visual acuity
Sitting
Speaking
Standing
Walking
Cognitive Demands:
Independently manages assigned projects and deliverables, demonstrating ownership and accountability.
Applies creative problem-solving skills and conceptual thinking to complex business challenges.
Maintains sustained concentration and mental agility to execute detailed and strategic creative work.
Continuously learns and adapts to evolving creative practices, business priorities, and stakeholder needs.
Benefits & Perks
Base pay is only one component of your competitive Total Rewards package
Incentive pay program (EPIP)
Health/Vision/Dental insurance
6 weeks paid parental leave for new mothers and fathers
Fertility/Adoption assistance
2 weeks paid caregiver leave
5% 401(k) plan matching
Tuition reimbursement
Health & fitness benefits, discounts and resources
Our Commitment to Diversity, Equity, Inclusion, and Belonging
At Blue Cross and Blue Shield of Kansas, we are committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB), where mutual respect is at the foundation of our workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military or veteran status, family or parental status, or any other characteristic protected by applicable law.
We believe that embracing diversity and authentically promoting inclusion, equity, and belonging among our team members is crucial to our collective success. By intentionally recruiting, developing, and retaining a diverse pool of talent, we cultivate an environment where everyone feels valued, heard, and empowered to contribute. Accommodations are available for applicants with disabilities upon request, ensuring an inclusive and accessible hiring process for all.
Blue Cross and Blue Shield of Kansas conducts pre-employment drug screening, criminal conviction check, employment verifications and education as part of a conditional offer of employment.
Company Information
Location: Not specified
Type: Not specified