Digital Testing & Personalization Specialist

Under the direction of the Supervisor, Mobile Marketing & E-Commerce, the Digital Testing & Personalization Specialist develops and supports digital testing and personalization strategies for our Mobile Marketing initiatives. Responsible for executing, managing, and optimizing testing for campaigns, in addition to driving learnings, insights, and recommendations based on user behavior and testing outcomes to Mobile objectives. The Digital Testing & Personalization Specialist also collaborates, initiates, and supports opportunities with other functions by championing the goals and priorities of the Tribe in a manner that faithfully reflects and upholds the Tribe’s vision, mission, and values.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1.    Creates, executes, monitors, tests, and reports on channel engagement campaigns and corresponding personalized communication strategies.
2.    Develops, oversees, tests, and analyzes communication and marketing strategies for Mobile channels.
3.    Examines engagement metrics and segments performance to optimize performance.
4.    Analyzes post-campaign results and provides post-test insights and recommendations to key stakeholders.
5.    Presents complex information, strategy, and recommendations clearly and succinctly.
6.    Monitors product and industry standards and develops testing benchmarks to ensure digital products and strategies are Best in Class.
7.    Monitors campaign tracking and performance tests, to ensure optimal performance, personalization, and user journey.
8.    Works with developers and stakeholders to optimize digital experiences for guest.
9.    Performs other duties as assigned to support the efficient operation of the department.

 EDUCATIONAL, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s Degree with an emphasis in Marketing or Communications required.

• Minimum two (2) years of experience in multiple communication channels including direct mail, e-mail, mobile and social media required.

• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

• Collaborative, Nimble, High-Volume, Curious and Data Focused Marketer.

• Technical proficiency and knowledge in MS Office (Word, Excel, Outlook).

• Possess excellent oral and written communication skills; strong client interface and presentation skills are preferred.

• Demonstrated ability to drive toward results.

• Problem-solver, multitasker, able to work independently to meet deadlines.

• Strong strategic thinking, creative problem solving and analytical skills.

• Possesses the ability to communicate change effectively, overcomes resistance and builds commitment.

• Ability to multi-task, prioritize effectively, and thrive in a highly dynamic, flexible work environment with demonstrated organizational and time management skills.

• Must maintain a strict level of confidentiality and act in a manner consistent with all legal and regulatory requirements and in compliance with relevant laws and regulations. 

• Must be personable and professional, capable of using caution and discretion in communication.

REQUIRED LICENSES, CERTIFICATIONS AND REGISTRATIONS

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

  • ☒ No Driving Responsibilities: Role does not require a driver’s license or insurance.

San Manuel will make reasonable accommodations in compliance with applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!