Sales Representative – Tele-Optometry & Eye Wellness Solutions

Description

Visionix USA is the North American provider of highly automated eye examination and optical technologies including Briot, Weco, Optovue, and Visionix brands. We are part of the Visionix Group, a global innovation leader in the vision care technology market and the pioneer in wavefront technology. Our goal is to help eye care professionals start their practice transformation to promote scalable workflow efficiency and improve the over-all patient experience while maintaining clinical best practice standards.

We are seeking a dynamic and results-driven Sales Representative to drive growth in a cutting-edge segment of the eye care industry. This role focuses on selling tele-optometry services, including remote refraction and comprehensive eye wellness solutions, alongside diagnostic equipment and integrated software platforms. The ideal candidate has a strong background in eye care or medical device sales, with the ability to sell both capital equipment and SaaS-based services to optometry and ophthalmology practices, retail vision centers, and healthcare systems.

Requirements

Key Responsibilities

• Promote and sell a portfolio of tele-optometry services, including remote refraction and full-scope eye wellness screening, to private practices, retail chains, and clinics.
• Sell Visionix's ophthalmic diagnostic equipment (e.g., autorefractors, fundus cameras, slit lamps, telehealth workstations) as part of an integrated solution.
• Opportunity to cross-sell all lines of Visionix products to meet or exceed regional sales targets.
• Identify and close new business opportunities from first contact to contract within a defined territory or channel.
• Deliver compelling sales presentations and product demos to clinicians, practice managers, and decision-makers.
• Manage the full sales cycle: prospecting, lead qualification, solution presentation, proposal, closing, and onboarding.
• Build and maintain long-term relationships with customers and provide ongoing consultative support.
• On occasion, Install instruments and train customers’ staff on operation and usage when necessary.
• Educate doctors and staff on key product benefits and features.
• Document sales activity and leads in CRM tools (i.e., Salesforce).
• Attend approved industry conferences, trade shows, and webinars to generate leads, close sales and stay updated on market trends.
• Provide market feedback to product and strategy teams to help shape future offerings.
• Consistently meet or exceed quarterly and annual sales quotas.
• Attend company, regional, and divisional meetings and educational programs, including evenings or weekends as needed.

Qualifications

• Bachelor’s degree or equivalent combination of experience and education.
• 3+ years of experience in medical device, eye care, or healthcare technology sales.
• Demonstrated ability to learn and apply technical and scientific product-related information.
• Proven track record of quota achievement and territory growth.
• Strong knowledge of optometry/ophthalmology clinical workflows and reimbursement models.
• Comfortable selling to both clinical and executive-level stakeholders.
• Excellent communication, negotiation, and presentation skills.
• Self-starter with strong time management and CRM (Salesforce) proficiency.
• Current valid driver’s license, with required vehicle insurance and clean driving record.
• Willingness to travel extensively within the assigned region (at times up to 50–75%).

Preferred Attributes

• Experience selling capital equipment bundled with service-based or subscription solutions.
• Familiarity with remote refraction platforms, EMRs, or digital imaging tools.
• Clinical background or certification is a plus but not required.

Special Demands

The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation. Work is performed in an office/remote environment. While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. Must have the ability to lift and carry parcels or equipment and to walk short distances.

Travel: 75% of travel expected

Location of Role: Remote 

Benefits

• 401(k) Retirement Plan 
• Health, Dental and Vision Insurance
• Life Insurance
• STD/LTD Insurance 
• Paid Time Off

Equal Opportunity Employer

Visionix USA is an Equal Employment Opportunity and Affirmative Action Employer. We are committed to creating an inclusive environment for all qualified applicants and employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability.