VP, Analytics

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a Nutshell: 

The VP of Analytics will be the local strategic lead of the analytics function, and will help steer strategic growth of the function company-wide. They will be responsible for direct oversight of a portfolio of brands in our NY office and support the analytics strategy and capability development of the department. They will be the go-to subject matter expert in analytics within the New York office, and will contribute as a leader to the overall growth of the organization.

What You’d Do: 

• Develop the strategic vision for the analytics function for a portfolio of clients New York office that sets us apart from other agency analytics offerings that can be shared across VaynerMedia offices and the larger VaynerX ecosystem
• Collaborate with the global analytics leads on creative and strategy insights initiatives inclusive of cross-audience insights and creative insight aggregation at scale (platform best practices, benchmarking)
• Contribute to the agency leadership team keeping a pulse on client team priorities, identifying analytics opportunities in existing accounts, and ensure analytics is negotiated into business growth opportunities
• Standardize dashboarding and reporting across VaynerMedia New York clients working with media and global analytics leads
• Work with the partnerships team to develop relationships with existing and prospective data and measurement partners
• Support the New York Analytics team managing career development and continuing education for NY-based analytics resources
• Continue the development of organic social media reporting and insights
• Build and execute general media, strategy, creative measurement, analytics, and insights POVs including lead high risk/low bandwidth experimentation across measurement and insights 
• Oversee capability and tool development as driven by client demand 
• Reinforce a company wide analytics mindset across the larger media organization 

What You’ve Got:

• At least 10 years of experience working in an Analytics capacity in the Media industry with a proven track record in building measurement, reporting, and insights ecosystems to support decision making processes
• Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement, A/B multivariate testing, and incrementality testing
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Experience working with relational databases
• Experience with third party research partners such as GfK, Nielsen and comScore
• Understanding of ad verification tools such as IAS, Double Verify, etc
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients
• Ability to develop frameworks for steering complex analytics projects
• Experience leading cross-functional initiatives and/or teams
• Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas 
• Desire to learn and adopt new techniques and technologies that are relevant for clients’ media strategies