Retail Store Flooring Sales Representative

Description

The Retail Store Flooring Sales Representative plays a critical role in expanding Urban Surfaces’ presence within retail flooring stores and showrooms. This role is responsible for selling, merchandising, and promoting Urban Surfaces products across a defined territory by directly engaging with retail store staff, managers, and customers. This individual acts as the key liaison between our brand and the showroom floor—ensuring our products are properly displayed, understood, and recommended.

Requirements

Primary Responsibilities2:

• Visit assigned retail stores and flooring showrooms regularly to build and maintain relationships with retail staff.
• Train retail sales associates and store managers on Urban Surfaces product lines, unique selling points, and installation options.
• Ensure in-store displays are clean, updated, and well-merchandised to drive product visibility and sales.
• Coordinate with the marketing team to deliver and maintain POP (point-of-purchase) materials and promotional displays.
• Provide hands-on product demos and mini trainings to store teams.
• Influence sell-through by educating retail associates and promoting preference for Urban Surfaces among customers.
• Track and report store visits, display compliance, and sales opportunities using CRM or field reporting tools.
• Serve as the point person for showroom product performance feedback, inventory issues, and display updates.
• Attend local retail events, promotions, or open houses to support partner stores and promote brand awareness.
• Collaborate with Regional Sales and Product teams to ensure alignment on goals and initiatives.
• Meet or exceed monthly and quarterly territory sales targets.

Experience & Qualifications:  

• 2+ years of experience in retail, showroom, or field-based sales (flooring industry preferred).
• Strong presentation and relationship-building skills.
• Comfortable working independently in a territory with minimal supervision.
• High energy, outgoing personality, and strong customer service orientation.
• Proficient in mobile communication tools, CRM entry, and reporting apps.
• Valid driver’s license and reliable personal transportation required.

Working Conditions & Physical Requirements:

• Frequent driving to retail stores within the territory.
• Regular lifting or moving of displays (up to 40 lbs).
• Standing for extended periods during showroom visits or events.
• Use of mobile apps and devices for reporting and communication.

Key Competencies:

• Retail sales acumen
• Merchandising awareness
• Self-management & accountability
• Interpersonal communication
• Brand advocacy & product knowledge
• Territory planning and execution