Medical Marketing & Outreach Liaison

Description

About Us 

We are a thriving multi-specialty medical practice with approximately 100 healthcare professionals dedicated to providing exceptional healthcare services to our community in Union County, NJ. As we continue to grow, we're seeking a dynamic marketing professional to expand our outreach efforts and strengthen our brand presence in the healthcare community.

Role Overview

The ideal candidate will serve as the face of our practice in the community, build strategic partnerships, manage our digital presence, and ensure consistent brand messaging across all platforms. This role combines external relationship building with creative marketing initiatives to enhance our practice's visibility and reputation.

Requirements

Key Responsibilities

• Community Outreach: Visit and establish relationships with referring physicians, healthcare institutions, universities, and high schools to promote our services and create referral networks
• Event Participation: Represent our practice at community events, health fairs, 5K runs, career fairs, and other networking opportunities
• Digital Marketing Oversight: Serve as the primary liaison between our practice and external website/social media management companies
• Quality Control: Monitor content created by management companies to ensure accuracy, brand consistency, and medical information integrity
• Creative Development: Design and create internal marketing materials including office signage, new service announcements, and patient education materials
• Internal Communications: Develop and implement internal marketing initiatives to keep staff informed, engaged, and aligned with practice goals and brand values
• Reputation Management: Monitor, respond to, and analyze patient reviews across various platforms to maintain and improve our online reputation

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field
• 2+ years of marketing experience, preferably in healthcare or medical services
• Excellent interpersonal skills with the ability to build relationships with diverse stakeholders
• Strong written and verbal communication abilities
• Basic design skills and familiarity with graphic design tools
• Understanding of healthcare marketing regulations and HIPAA compliance
• Self-motivated with the ability to work independently and as part of a team

What We Offer

• Competitive salary range of $65,000 - $85,000 annually, commensurate with experience
• Comprehensive benefits package including medical, dental, and vision insurance
• Retirement savings plan with employer contribution
• Paid time off and holidays
• Professional development opportunities
• Collaborative and supportive work environment
• Work-life balance

BENEFITS: Medical, Dental, Vision, 401k, Life Insurance, Critical Illness Insurance, Accident Insurance, Pet Insurance, Long Term Disability Insurance, PTO