Campaign Management Analyst

About us.

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the role.

Are you passionate about data-driven marketing and delivering exceptional customer experiences? As a Campaign Management Analyst at The Very Group, you'll play a pivotal role in selecting customer and prospect contacts across all channels, ensuring our campaigns are timely, relevant, and impactful.

Key Responsibilities:

• Deliver accurate, well-targeted campaigns, with a focus on automated, event-driven communications.
• Create and schedule campaign data for over 400 million customer contacts annually.
• Ensure all customer communications comply with data protection legislation, customer preferences, and internal suppression criteria.
• Set up campaigns to enable accurate reporting and run validation reports to ensure data accuracy.
• Provide profiling and respond to ad hoc business queries.
• Review and interpret campaign results and recommend changes to improve future campaigns/activity.
• Continuously enhance the selection process to improve business performance.

About you.

• Relevant experience in a direct marketing environment, working with large-scale databases to create data extracts for multiple channels.
• A degree-level education or equivalent experience.
• Working knowledge of Unica Campaign or similar CRM tools (desirable).
• Proficiency in SQL coding and basic analytics.
• The ability to translate complex business requirements into actionable data extracts.
• Strong problem-solving and communication skills.
• Excellent time management skills, with the ability to meet tight deadlines.
• A collaborative mindset, working effectively within a team and maintaining strong relationships with internal and external stakeholders.
• A solid understanding of data protection legislation and its impact on marketing activities.

Some of our benefits.

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £250 flexible benefits allowance to suit your needs
• 27 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a one-stage interview process for this position:

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd stage -  A one-hour formal task based interview. This will be held in-person at our Speke, Liverpool office.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.