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Job Description

About the role:

The Senior Manager, Alpha-1 Patient & Digital Marketing Lead role  is a great opportunity to shape and enhance Takeda's Patient engagement and digital strategy/execution across the Alpha-1 portfolio. Alpha-1 antitrypsin deficiency is a rare, genetic disease affecting the liver and/or lungs with a prevalence of ~100k patients in the U.S. Unfortunately, as with many rare diseases, it is estimated that only a small fraction of patients with Alpha-1 are currently diagnosed. You will lead the creation and execution efforts to help improve Takeda's brands and disease state education for individuals living with A-1 – ranging from improved diagnosis efforts to specific branding strategies. You will report to the Director, Alpha 1 Marketing Lead.

You will work in a dynamic, patient focused, fast-paced and intense matrix environment with both internal and external partners. To be successful in this role, you have strong leadership, communication, coordination, learning agility, analytical, organizational and team management skills. Experience working in pharmaceutical industry and/or rare disease environments is preferred. Appreciation for detail, high emotional intelligence, and ability to execute strategies under tight timelines are other critical skills.

How you will contribute:

• Lead the development of the digital marketing strategy for the Alpha-1 product portfolio and unbranded initiatives – including patient and HCP non-personal promotion.

• Additionally, lead the develop of all patient personal/sales related marketing tactics

• Establish best practices and digital standards for Alpha-1 product portfolio

• Help develop the annual portfolio business plan – including strategy/tactics for 2 portfolio brands – and champion engagement of portfolio brands with cross-functional partners.

• Lead all digital marketing/communications for Alpha I portfolio and unbranded activities – CRM, digital sales tactics, websites, SEM/SEO, digital media – regularly reviewing metrics to optimize the brand's exposure and investment.

• Develop and launch new social media strategy and related tactics for Alpha-1, a first within the portfolio.

• Support data centralization initiative to standardize campaign reporting/KPIs across PDT business unit.

• Manage the promotional review team (PRT) process for Alpha I portfolio and unbranded tactics.

• Ensure all resources and initiatives are in alignment with Takeda Compliance, Legal and Regulatory requirements.

• Work cross-functionally within a highly matrixed environment and communicates effectively with internal stakeholders including: Sales, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights and Competitive Intelligence and Communications.

• Support brand strategy development in partnership with Alpha-1 Marketing leads.

• Manage relationship with agency partners, holding them accountable to Takeda standards, timelines, and budgets.

• Manage budgets effectively, ensuring guidance and timelines set by Finance and Leadership are followed.

• Assist with onboarding of new team members and fosters a positive culture within the team and with cross-functional colleagues.

• Manages several projects simultaneously with all required necessities and maintains autonomy in key decision-making.

• Comfortable driving innovation and challenging the status quo while also setting up new workflows and processes to implement change.

• Contribute to primary market research processes during kick-off meetings, survey/discussion guide reviews, fieldwork observation and presentations.

Minimum Requirements/Qualifications:

Required

• Bachelor's Degree

• 5+ years in marketing, digital marketing, and/or related commercial function required (preferred in the pharmaceutical or healthcare industry). Agency experience is a plus.

• Excellent Project Management skills

• Experience with and understanding of digital marketing technology platforms (CRM/database marketing, social media, website analytics, digital media)

• Demonstrated ability to drive and manage Promotional and Regulatory meetings

• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies; ability to communicate (verbally/written) clearly and succinctly

• Leverage data and analytics to distil insights and drive data-based decision making

• Must be a team player with strong self-awareness

• Must be results oriented, have attention to detail, be accurate, prompt, and able to meet deadlines

• Must take accountability for individual work with ability to influence others to implement change

Preferred

• MBA or equivalent Master's degree

• Experience in marketing positions at a commercial pharmaceutical organization or marketing agency

• Rare/Orphan disease space knowledge

TRAVEL REQUIREMENTS:

• Ability to travel as required, up to 20% peak travel

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

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U.S. Base Salary Range:

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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Job Exempt