Social Media Coordinator

About Stepful: Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster, at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions. Stepful is backed by Y Combinator, Reach Capital and AlleyCorp and recently closed a round led by Oak HC/FT.

The role:

Are you passionate about empowering thousands of students to get upskilled and secure high-quality jobs in healthcare? Are you tuned into the social media landscape and skilled at crafting authentic, engaging stories?

As Social Media Coordinator, you’ll play a key role in bringing Stepful’s story to life across platforms. From amplifying student success stories to supporting community growth and engagement, you’ll help shape the online presence of a mission-driven company that’s transforming healthcare education. This role is perfect for someone who is equal parts strategic thinker, storyteller, and community-builder — and who is passionate about using social platforms to tell stories and drive impact.

You will be successful if you:

• Care first: We do everything it takes for our students to succeed.


• Learn quickly: We test, learn with data, and iterate


• Build together: We win when we rely on each other


• Own it: We show up, we take initiative, and pride

What you'll do:

• Collaborate with the broader growth team to design and execute monthly content calendars, ensuring content is aligned with marketing priorities.

• Own platform optimization ensuring posts are tailored for performance on each channel. You’ll edit thumbnails, write captions and schedule content across platforms. 

• Produce static content for Instagram, LinkedIn, and Facebook that meets brand guidelines and platform specifications.

• Oversee YouTube content publishing, including metadata, scheduling, and thumbnail creation optimized for CTR and audience retention.

• Brainstorm and collaborate on new content series — ensuring content is platform-ready and tailored for audience engagement.

• Lead community management efforts — monitor, moderate, and engage across social channels to strengthen brand presence and audience loyalty.

• Maintain an organized content library of paid and organic social assets for streamlined access and usage.

• Track, measure, and report on key performance indicators (KPIs) and social media analytics to inform future content strategy and optimize performance.

This job is for you if you have:

• A BS degree in communications, journalism, media studies, or a related discipline.

• 2+ years of experience managing social media for a brand or organization.

• Expert knowledge of all social media platforms, including TikTok, Meta, YouTube, Linkedin, Snapchat, and Reddit, and an understanding of what makes engaging and compelling content.

• Exceptional organizational skills and attention to detail, with a proven ability to manage multiple projects and meet deadlines.

• Strong written and verbal communication skills with the ability to craft compelling, brand-aligned content.

Bonus points if you have:

• Have worked in EdTech, Education or Healthcare

• Graphic design experience

• Ability to edit video

Interview Process:

Step 1: Intro call with Hiring Manager

Step 2: Take-home assignment

Step 3: Virtual panel interview

Step 4: Onsite interview at office in SoHo, NYC

At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.