GTM Enablement Manager - Product, Tools, and Content

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY

The GTM Enablement Manager for Product, Tools, and Content will be responsible for overseeing, developing, and managing key enablement programs for our GTM teams at SQUIRE, across the U.S., Canada, and the UK. These programs will include both virtual instructor-led and live instructor-led training, as well as eLearning, video, coaching guides, and other enablement assets. This role will work closely with the GTM Enablement team, GTM Operations, GTM Leadership, and other cross-functional teams to identify areas of opportunity to build out content and training that will enable the team to perform at its best potential and capacity.

Specifically, this role will own Product Enablement for all GTM roles and will be the primary owner and administrator of our Highspot instance and our customer Help Center (Salesforce Knowledge). This role will also support the roll-out of third-party tools (CRM, call intelligence, etc) to the GTM teams. 

The person who will succeed in this role is independent, a problem solver, and a great collaborator. This position is a great fit for anyone who loves the challenge of driving alignment, building things from scratch, and meeting learners where they are to help them reach the next level.

REPORTS TO

Director, GTM Enablement

LOCATION

Remote - US

• Training & Enablement
• Design, build, and maintain a Product Curriculum that supports onboarding and continuing education and facilitate all product training for GTM teams 
• Partner with GTM leadership & GTM Enablement to identify gaps in product knowledge and develop solutions to close those gaps
• Create enablement packages that include multiple learning modes (live, eLearning, reference documentation, reinforcement guides) and use available tools (Highspot) to surface that content in the flow of work

• Strategic Alignment
• Partner closely with PMM and Product to develop and reinforce launch & release processes
• Support development of success metrics and launch targets for releases, in partnership with PMM, Product, and GTM Leadership
• Drive change management for GTM teams around product launches to ensure adoption or attach metrics are reached
• Partner closely with Revenue Tech & Ops to prepare initial launch enablement for new third-party tools that impact GTM team workflows

• Content Management
• Manage the Highspot instance, including content governance, system administration, and data and reporting, as well as providing consultation on learning and playbook design
• Maintain the customer-facing Help Center, including creating and updating articles and maintaining strong visual designCompile and send the weekly company newsletter

• 3+ years of experience in a Revenue Enablement or Product Enablement role with significant experience working cross-functionally
• 2+ years of experience using Highspot or a similar CMS tool, with administrative experience preferred
• Experience writing customer help center articles or managing help centers preferred but not required 
• Familiarity with Product launch strategy & planning, GTM playbooks, developing new business/expansion plays, and/or running GTM experiments by leveraging data
• Familiarity with Salesloft, Salesforce and Highspot, or other similar tools
• Ability to multi-task and operate under pressure
• Expert communicator who can foster change when needed
• Fast learner with a growth mindset who loves to continue to improve

• Base Salary (DOE: $100,000 - $120,000)
• New hire stock grant
• 100% employer paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.