Analyst II, Email Marketing

The Email Marketing Analyst II supports the development and execution of transactional and multichannel promotional campaigns to ensure our Guests are informed about their upcoming flights and the right message is delivered to the right audience at the right time. 

This position also supports operational and revenue goals. Excellent copywriting, editing, and communication skills as well as knowledge of CAN-SPAM and HTML are required.

• Provides tactical support to the Email Marketing team and stakeholders on the development of upcoming campaigns and efforts.
• Supports our transactional email and SMS/PUSH campaigns, both in implementing new efforts and troubleshooting issues.
• Creates and continuously optimizes campaigns for better engagement: segmentation, messaging and template design inclusive of testing roadmap.
• Undergoes scheduled quality control audits on email campaigns to verify Brand compliance and email best practice.
• Aides in the implementation of our customer email journeys and provides valuable feedback to improve performance.
• Works with our Quality Assurance team to support new IT releases and provide guidance on testing process.

• Bachelor’s degree or equivalent experience in Marketing, Communications and/or related field.
• 1-3 years of experience in Marketing, Communications and/or related field.
• 2+ yrs relevant email marketing and direct to consumer marketing exp required; travel, retail, e-commerce industry or email marketing agency preferred.
• Understanding of email marketing including audience segmentation, A/B testing and email metrics.
• Knowledge of CAN-SPAM regulations to ensure compliance.
• Oracle Responsys platform preferred.
• Understanding of fundamental HTML coding
• Strong troubleshooting and problem-solving skills to provides quality assurance on creative deliverables
• Highly organized and detail-oriented
• Focused on high degree of precision
• Self-driven, comfortable with fast-paced working environment; and able to work under pressure with tight deadlines
• Able to work independently as well as collaborate effectively with larger team and internal stakeholders
• Strong communication (oral and written) and presentation skills.
• Domestic & International travel ~25% of time.
• Exerts up to 10 lbs. of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. involves sitting most of the time but may involve walking or standing for brief periods of time.

We offer a competitive salary and comprehensive benefits to our team members including medical, dental, STD, LTD, life insurance, 401(k), paid time off, travel benefits, and much more. We strive to maintain a professional, yet friendly environment and promote professional and career development for our Team Member.

At Spirit, we live “More Fly.” It’s not just about getting from point A to B—it’s about feeling fly while you’re at it. For our Team Members, it means thinking BIG, taking action, making connections, and having a blast while doing it. From the station to the cockpit, the cabin to the computer, every day is an adventure as we redefine travel.

Soar with us and enjoy travel perks that bring you closer to what matters. Join a team that empowers you to bring your full self to work, grow personally and professionally, and fuel the communities we serve. At Spirit Airlines, the sky isn’t the limit—it’s just the beginning!

Spirit Airlines is an Equal Employment Opportunity employer.  All aspects of employment are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state, or local law.