Chief Marketing Officer (CMO)

About the Role

As CMO, you will be a key member of the executive team and the strategic voice behind our go-to-market approach. You’ll define the marketing vision, build and lead a high-performing team, and ensure we maintain clarity, consistency, and creativity in everything we publish and promote. This is a rare opportunity to help shape the voice of a category-defining company operating at the frontier of crypto and cybersecurity.

You must have deep familiarity with the Web3 space and the ability to operate at both strategic and tactical levels — from high-level narrative design to day-to-day execution oversight.

Key Responsibilities

• Own Marketing Strategy & Execution: Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications.

• Build & Lead the Team: Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing.

• Strengthen the Brand: Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels.

• Drive Demand & Ecosystem Growth: Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem.

• Own Product Marketing: Partner closely with product, engineering, and BD to launch new features and services — translating technical innovation into clear, compelling stories.

• Lead Content & Thought Leadership: Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences.

• Guide Executive & Crisis Comms: Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives.

• Measure & Optimize: Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions.

What We’re Looking For

• 8+ years of marketing experience, including senior leadership roles in crypto/Web3 or deeply technical industries (e.g., cybersecurity, developer tools, infrastructure).

• Proven track record of building and scaling marketing teams at high-growth startups or technology companies.

• Deep understanding of the crypto ecosystem, security concerns, developer communities, and the unique nuances of marketing to Web3-native audiences.

• Strong brand and storytelling instincts — able to craft positioning that resonates across stakeholders and channels.

• Exceptional leadership, communication, and organizational skills.

• Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities.

• Strategic thinker with a hands-on mindset — not afraid to dive into details or produce content when needed.

Nice to Have

• Experience marketing to both technical and non-technical crypto audiences.

• Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure.

• Previous success positioning a company as the leader in a new or emerging category.