Shopper Marketing Manager

About Us 

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.

Key responsibilities:

• Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints

• Leading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360 degree integration

• Collaborating with key stakeholders (Brand Team, Sales Teams, T&R Team, Legal, Medical, Retailers) to identify, align and prioritize common sales goals for categories development and joint business annual planning

• Managing national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts

• Participating in annual marketing plan development to ensure that retail needs are incorporated into the brand plans from the beginning

• Driving shopper analytics, market and competition understanding, brand learnings and action plans

• Managing shopper budget – part of brand A&P budget

• Reporting results and recommendations on national and global forum

What you will bring:

• University degree.

• 3+ years’ experience in shopper / trade / customer marketing.

• Current or previous experience in Consumer Healthcare or FMCG companies with proven track record of driving market share growth.

• Fluency in English (written & spoken) language

Ideal candidate will also manifest:

• Business or scientific background, Bachelor degree, MBA is a plus

• Opella Healthcare is top OTC pharmaceutical company in Hungary. Our portfolio includes successful global brands such as NoSpa, MagneB6, Dulcolax, Mucosolvan as well as iconic local brands such as Algopyrin, Algoflex, Rhinospray, which are among the most recognized products on the market in Hungary.

• Minimum 3 years’ experience including trade marketing / shopper marketing / customer marketing.

• Strategic skills – ability to build long term shopper strategy and trade selling stories aligned with brand strategy.

• Ability to create shopper insights based on qualitative and quantitative data.

• Executional excellence in preparing trade activations & materials (POSM, promo sets etc).

• Initiative, creativity and problem-solving approach.

• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Brand Team, Sales Teams, T&R Team, Legal, Medical etc.).

• Flexibility to adapt to constantly changing business environment.

• Digitally Savvy.

• Knowledge about pharmaceutical trade environment, key pharmacy chains and practical tools will be an additional asset.

• Excellent communication and presentation skills (both written and spoken) in Hungarian and English.

What we offer at Opella:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.

• Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully.

• Contract of employment.

• Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days.

• An attractive package of benefits.

• Employee Assistance Program (mental health support, legal and financial consulting).

• Gender neutral paid parental leave as well as volunteer days.

#LI-CHC #LI-ONSITE 

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.
Www.opella.com/en/careers