Student Customer Marketing Manager

Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating more than 20 million students a year to practice standards-aligned math and English. More than 800,000 teachers use Prodigy as a free instructional tool. Fun, motivating, and research-based, Prodigy is the EdTech platform students actually ask to use. Visit www.prodigygame.com to learn more.

About the Role

We’re looking for a Student Customer Marketing Manager to lead the strategy and execution of marketing initiatives that engage our youngest users — elementary school students — directly within the product and across digital touchpoints. This person will own our student-facing marketing calendar, collaborate with game producers on go-to-market (GTM) launches, and drive mobile app growth through live ops, in-game promotions, app store optimization, and community marketing.

The ideal candidate brings strong experience in game marketing, mobile growth strategies, and engaging young audiences, with a special talent for making complex content fun, visual, and digestible — especially for kids who may not be strong readers yet.

Your Impact

• Student Engagement Strategy:

  • Own the student-facing marketing calendar (themes, content drops, updates)

  • Coordinate GTM plans for new features, events, and content with game/product teams

  • Plan and execute seasonal promotions and in-game campaigns

  • Manage creative timelines and ensure timely delivery of student-facing assets
    

• Game GTM Coordination: Partner with game producers and product managers to plan, align, and execute go-to-market strategies for new features, themes, and game updates.

  • Collaborate with game teams on event cadence and content strategy

  • Write and review in-game marketing copy (e.g., announcements, mailers, pop-ups)

  • Multivariate testing of copy on triggered messages to drive students back into the game and drive DAUs.
    

• Live Ops Marketing: Drive excitement and engagement with recurring in-game campaigns, limited-time events, and themed content drops that keep players coming back.

  • Drive engagement through live ops campaigns (seasonal events, limited-time drops) primarily through own and earned channels and building relationships with influencer partners.

• App Store Marketing & Optimization (ASO): Lead creative and strategic updates to the App Store and Google Play Store listings to drive app downloads, including screenshots, copy, keywords, and A/B testing.

  • Own App Store Optimization (ASO) strategy for iOS and Android

  • Update screenshots, keywords, and descriptions regularly

  • Run A/B tests to improve conversion rates

  • Partner with performance/growth teams on app download initiatives

• Microsite Management: Oversee the student-focused microsite experience, ensuring it’s engaging, up-to-date, and aligned with in-game events and seasonal campaigns with the goal of building awareness and introducing new students to Prodigy.
  

• Community Marketing: Collaborate with our community and social teams to amplify game news, promote user-generated content, and celebrate community milestones across platforms like YouTube and fandom sites.

  • Collaborate with existing and emerging Prodigy-focused influencers to deepen their relationship with and promotion of Prodigy to engage kids across platforms

  • Coordinate YouTube, Fandom, and in-game community campaigns
    

• Creative Collaboration: Work closely with designers, writers, and video editors to ensure all student-facing content is visually engaging, on-brand, and easy for young players to understand.

  • Work with designers, animators, and copywriters to create engaging content for non-readers

  • Align messaging and assets across marketing, product, and game teams

  • Contribute to creative brainstorms and campaign naming/theme ideation

About You

• Demonstrated experience in consumer or game marketing, ideally with a focus on mobile or F2P games.

• Experience marketing to younger audiences (kids, families, or educators) and understand how to craft messages for non-readers or early readers.

• Knowledge of mobile growth levers including App Store Optimization, push notifications, in-game events, and re-engagement tactics.

• Demonstrated success managing go-to-market campaigns

• Influencing and collaborating cross-functionally with product/game teams.

• Familiarity with live ops strategy and how to build excitement through content cycles and seasonal themes.

• Excellent project management and communication skills, with a bias toward collaboration and experimentation.

• Comfort working with data to evaluate campaign performance and iterate on strategy.

Bonus Points For:

• Experience working on children's games or educational technology products.

• A deep appreciation for great kid-friendly creative — you know what makes students stop, smile, and click.

• Familiarity with App Store Connect, and Google Play Console.

Working at Prodigy

• Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.

• Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.

• We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.

• It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.

• #LI-Hybrid, #LI-Remote, #LI-Onsite

Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at [email protected], and we will work with you to meet your needs.