Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

PNC’s Paid Media team is responsible for managing channel strategy and ensuring flawless execution of marketing campaigns across lines of business (Brand, Deposits, Lending, Small Business, Corporate Banking, Wealth and Investments, etc.) based on the latest consumer trends, technology, emerging platforms, and performance metrics.

The Marketing Lead will be involved in the development and evolution of PNC’s overall media channel strategic approach, while managing end-to-end marketing campaigns across Display and Traditional channels. They will see their marketing efforts through from ideation to execution to analysis, and collaborate with product stakeholders, ad agencies, external vendors, etc. to ensure a positive customer experience.

This role is ideal for someone with experience in programmatic display planning and execution and on middle to lower funnel acquisition efforts; however, they will be expected to have an overall understanding of all Digital and Traditional media channel options. Knowledge of the complexities of the financial sector is a plus, but more important is expertise in major media platforms, performance marketing, analytics, and the confidence to project manage multiple efforts working with external and internal partners.

This position is primarily based in a PNC location: Pittsburgh, PA; Philadelphia, PA; Cleveland, OH; OR Birmingham, AL. Responsibilities require time in the office on a regular basis. Some responsibilities may be performed remotely, at the manager’s discretion.


Role Description

• Lead the development and execution of integrated marketing campaigns for assigned lines of business
• Help facilitate the integration of media data into measurement and reporting, craft action plans focused on getting results, monitor the progress of campaigns and establish accurate benchmarking and critical metrics
• Support the development of best-in-class creative assets, which align with both the Brand and business objectives
• Help to manage the PNC relationship across various vendors and partners, primarily ad agencies and key platforms
• Help to manage the marketing campaign budget, including invoice processing, budget forecasting, and budget allocation across channels.
• Serve as a SME for consumer media behaviors, latest marketing trends/platforms/technology
• Establish relationships with partners at all levels (whether internal or external) to be a voice of the company in presenting and developing a comprehensive media strategy and POVs

Preferred Qualifications/Requirements:

• Experience with DSP platforms (The Trade Desk, DV360), Google Campaign Manager, Tableau, LiveRamp, Adobe Analytics.
• Experience working with business and marketing objectives and developing media strategies, specifically digital-led efforts, from end-to-end and managing media budgets
• Strong knowledge and point of view on the constant evolving advertising space, particularly programmatic tactics and a cookie-less world
• Ability to partner/collaborate and integrate across digital, social media, sales, and marketing teams, with a working understanding of SEO, SEM, web analytics, landing pages, and creative best practices
• Experience developing or working with performance metrics, must work with the analytics teams (internal and agencies) to evaluate across all channels and ensure that campaign goals are being met
• Ability to craft and deliver strong presentations

Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.  Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $65,000.00 – $103,500.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 06/03/2025, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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