Social Media Manager

Orangetheory Fitness - Northern California - #0195 • California, United States • Full-time

$50,000

per year

community engagement content creation Video Editing Social Media Manager Influencer Marketing wellness Orangetheory Digital Campaigns Social Media Strategy Fitness Marketing

Job Description

About Orangetheory:

Orangetheory Fitness uses scientifically proven concepts to push your body to do its best. Participants complete intervals throughout the hour training session. This workout helps build strength, increase energy, surpass workout plateaus and tone and shape your body like nothing else.

WE’RE HIRING:
Are you obsessed with creating scroll-stopping content? Do you live for likes, shares, and turning followers into raving fans? We are looking for a Social Media Content Creator to help us LEVEL UP our online presence and grow our fitness community.

What You’ll Do:

Develop engaging, on-brand content (videos, reels, stories, posts) across social media platforms
Encourage and Increase 5-star reviews and social proof with creative strategies that get members to share their love for OTF (with in-studio & online prompts)
Build engagement through comments, tags, DMs, and community spotlights
Collaborate with influencers and micro-creators to spotlight our studio and expand our reach
Run fun campaigns, contests, or challenges to keep the community active and talking
Source and partner with local influencers to promote the studio in exchange for VIP access
Capture, edit and showcase our workouts, team, and culture — spotlight members, coach highlights, milestones, testimonials and transformations
Work closely with our marketing vendors and internal team to align content with studio promotions and campaigns
Collaborate with our leadership team and external marketing vendors to ensure consistent brand voice and conversion tracking
Use trends, analytics, and insights to optimize content performance and grow our followers

You’re a Fit If You:

Proven experience creating social content (bonus if it’s fitness or lifestyle-related)
Strong understanding of social platforms and what performs well on each
Know how to create reels, short-form videos, graphics, and clever captions
Creative and energetic vibe with the ability to shoot/edit on the go
Are confident reaching out to influencers and negotiating win-win partnerships
Understand review generation tactics (in-studio signage, email/social CTAs, etc.)
Passionate about wellness, fitness, and Orangetheory’s heart-pumping mission and motivating people through storytelling
Are energetic, organized, deadline-driven and ready to hit the ground running

Flexible work from home options available.