Associate Director, Paid Search & Social

THE JOB 

The Associate Director, Search and Social (AD) is responsible for managing the strategy and execution of Disney’s paid social and search media plans. The AD will play a key role in the translation of marketing and media objectives which support the client’s goals. The AD is also responsible for identifying and educating on emerging market trends and technologies related to performance marketing.

Responsibilities include:  

• Must have strong knowledge of the paid social (Meta, TikTok, Snapchat and Pinterest) and Search (Google, Bing, YouTube) landscapes and best practices 
• Identify client goals/objectives and lead the development of strategies and tactics for performance marketing-driven campaigns
• Ensure integration and coordination between various internal teams by updating and informing them on the status of all account projects 
• Stay current with social consumption habits, ‘first-to-market’ opportunities and emerging technologies  
• Provide POV for staff and clients on new technologies and vendor partners 
• Build strong relationships with senior-level client counterparts and manage day-to-day relationships including strategic oversight and overall problem solving/troubleshooting  
• Manage a Specialists and Coordinators in the development, implementation and maintenance of multiple and simultaneous media plans  
• Manage budgets for all campaigns across Disney fiscal year  
• Ability to write clearly and concisely and present orally in an articulate and confident manner 
• Check for accuracy, timeliness and quality of all team outputs 
• Optimize content calendars and search and social plans to produce rigorous and clean data 
• Responsible for facilitating each team member’s development  

YOU 

We encourage you to apply if the below describes your experience and talents: 

• Bachelor’s degree   
• Minimum of 4-6 years of experience in paid social and paid search execution  
• A solid understanding of all major biddable platforms (Google AdWords, DoubleClick Search, Bing, or similar platform, Facebook Power Editor, Twitter/X and YouTube Ads)  
• Excellent communication skills both written and verbal 
• Clear and articulate communicator with the ability to direct and coach team members 
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings 
• Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative 
• Ability to be agile and adaptable within a quick turnaround business environment 
• Excellent ability to convey complex ideas clearly and concisely  
• Demonstrated proactive approach to problem-solving and critical thinking  
• Excellent skills in MS Office: Excel, Word and PowerPoint  
• Knowledge of ad serving, tagging, and media billing tools a plus  

This is a hybrid role based in Burbank, CA.

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