Coordinator, Performance Marketing
Job Description
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. We are looking for a strategic minded, data driven Coordinator, Performance Marketing to join our team. The role will support the Performance Media team in planning the Always On creative strategy and driving subscriptions across Peacock/direct-to-consumer products.
Responsibilities:
- Aid in creative strategy development for performance media
- Collaborate on the creative process – brainstorming, briefing, ordering and tracking of creative requests and collecting feedback
- Assist in analyzing creative performance regularly and recognize trends and insights to make recommendations for optimizations
- Operate as point person on cultural insights and research, monitoring and proactively sharing emerging trends across the industry to help inform creative strategy and testing opportunities
- Effectively communicate creative approach with internal stakeholders and ad partners
- Work closely with channel managers to understand platform creative needs
- Stay abreast of creative changes and proactively communicate out to stakeholders
- Collaborate with cross-functional teams across Films, Scripted and Unscripted to identify priorities and areas of synergy for Performance Media
Qualifications
Qualifications:
- Experience or interest in any of the following: Performance Marketing, social media marketing, asset operations, media planning, project management, data analysis.
- Entertainment, advertising or e-commerce industry experience a plus
- Bachelor’s degree in marketing preferred
Desired Characteristics:
- Creative mindset with strong attention to detail and the ability to think critically
- An expert communicator with the ability to communicate with all levels
- Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
Additional Requirements:
- This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $50,000 - $60,000.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
Company Information
Location: New York, NY
Type: Hybrid