Marketing Manager – Little People Collector

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Do you have a passion for pop culture, collectibles, and iconic brands? Are you excited by the idea of bringing beloved IP to life in an unexpected, fan-favorite form? Little People Collector is looking for a Marketing Manager to join our Global Brand Team in East Aurora, NY.

Little People Collector celebrates the world’s most cherished characters and franchises by transforming them into the classic and whimsical Little People style. From cult classics to current hits, we work with top entertainment brands to create one-of-a-kind collectibles that fans love.

The Opportunity: 

As Marketing Manager, you’ll take the lead on managing and growing the Little People Collector portfolio. You'll be part of a dynamic and creative team responsible for building global brand strategy, developing new products in collaboration with design and licensing partners, and delivering marketing campaigns that connect with collectors worldwide.

What Your Impact Will Be: 

• Lead product development for Little People Collector, from concept to shelf, in partnership with design, engineering, and licensing teams
• Drive business strategy, managing partnerships, product drops, and promotional planning to deliver against financial goals
• Engage collector communities, leveraging fan insights and behaviors to shape product offerings and marketing tactics
• Develop marketing assets and global campaign materials in coordination with cross-functional partners
• Own portfolio performance, leading global P&L management and supporting commercial execution
• Collaborate across teams, acting as the connective tissue between design, finance, commercial teams, and external partners

What We’re Looking For:

• 5+ years of experience in brand marketing, product development, or related roles
• A strong understanding of licensed products, pop culture trends, and/or collector communities
• Proven ability to manage complex projects and cross-functional teams
• Strong business acumen with experience managing financial targets
• Creativity, curiosity, and a collaborative spirit
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Why Join Us?

This is more than a marketing role — it's a chance to shape a fast-growing, fan-driven brand at the intersection of nostalgia, design, and fandom. You'll be part of a close-knit team that values bold ideas, collaborative energy, and passion for pop culture.

Ready to help shape the next wave of Little People Collector drops? Apply now and bring your brand-building skills to one of the most imaginative corners of the toy industry.

The annual base salary range for this position is between $103,000 and $120,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights