Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Grant Thornton, and Latham & Watkins, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform.

Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.

Position Overview

Laurel is looking for an Event Marketing Manager to own the planning, execution, and optimization of our event marketing strategy, including trade shows, conferences, and custom prospect experiences. This person will ensure our events effectively showcase our brand, generate qualified leads, and help accelerate sales cycles. The ideal candidate will excel at project management, cross-functional collaboration, and creating compelling event experiences that stand out in the market.

Key Responsibilities

• Trade Show & Conference Management

  • Lead the planning and execution of Laurel's presence at industry trade shows and conferences

  • Manage booth design, logistics, staffing, and promotional materials

  • Coordinate with vendors, venues, and internal stakeholders to ensure successful event execution

  • Oversee event budgets and track ROI metrics

• Prospect Experience Creation

  • Design and execute unique experiences for prospects in active sales cycles

  • Collaborate with sales teams to identify high-value prospects and customize event approaches

  • Create memorable interactions that accelerate the sales process

• Cross-Functional Coordination

  • Serve as the central point of contact for all event-related activities

  • Collaborate effectively with sales, design, product, and executive teams

  • Clearly define roles and responsibilities for each event to prevent miscommunication

  • Develop comprehensive event briefs and timelines to keep all stakeholders aligned

• Event Marketing Strategy

  • Develop and refine our event marketing strategy to maximize impact

  • Research and recommend new event opportunities aligned with our target markets

  • Create messaging and promotional strategies for pre, during, and post-event

  • Analyze event performance and provide recommendations for future improvements

• Event Experience Design

  • Create compelling booth designs, interactive experiences, and promotional materials

  • Work with creative teams to develop event-specific branding and messaging

  • Source and manage appropriate swag, promotional materials, and raffle items

  • Ensure consistent brand presence across all event touchpoints

Qualifications

Required

• 3-5 years of experience in event marketing, preferably in the B2B technology sector

• Proven track record of successfully managing trade shows, conferences, and customer events

• Strong project management skills with ability to manage multiple events simultaneously

• Excellent communication and interpersonal skills for cross-functional collaboration

• Experience managing event budgets and vendor relationships

• Understanding of sales cycles and how events support the sales process

• History of measuring and optimizing event ROI

Preferred

• Experience with B2B SaaS or AI company events

• Knowledge of event marketing technologies and platforms

• Experience working with design teams and creative agencies

Flexibility and Logistics:

• Location: This role will be hybrid and based at our office in San Francisco at least 3 days per week.

• Additional Benefits: Comprehensive medical/dental/vision coverage with covered premiums, 401(k), and additional benefits including wellness/commuter/FSA stipends.

• Visa Sponsorship: Unfortunately we are unable to sponsor visas at this time.

• Compensation: Competitive salary, generous equity, comprehensive medical/dental/vision coverage with covered  premiums, 401(k), additional benefits including wellness/commuter/FSA stipends; For candidates located in San Francisco, California, the range for this role is $125,000 to $165,000 USD. Final compensation amounts will be determined based on several factors including candidate experience, technical qualifications and expertise and may vary from the amounts listed.

• What happens if my kid or I are sick on a workday? Take all the time you need! We’ll cover for you. And send you some soup. 

Why join Laurel:

• To date, we've secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian

• A smart, fun, collaborative, and inclusive team

• Great employee benefits, including equity and 401K

• Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team

• An opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying time

We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance. 

If you think you'd be a good fit for this role, we encourage you to apply, even if you don’t perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!