KIPP NYC Senior Director, Student Recruitment & Enrollment

About KIPP NYC

KIPP NYC Public Schools is a non-profit network of 18 free, public charter schools in the Bronx, Brooklyn, and Manhattan. We partner with families and communities to create joyful and rigorous schools in pursuit of a more just world. In 1995 we started our first middle school, KIPP Academy, in the Bronx, with a vision that every child grows up free to create the future they want for themselves and their communities. Today, our network consists of eight elementary schools, nine middle schools, one high school, and KIPP Forward, a comprehensive program to support our students and alumni in choosing and preparing for the educational and career paths that fit their goals and sense of purpose. KIPP NYC currently serves more than 11,000 students and alumni, has a staff of more than 1,000 (11 % of whom are alumni), and continues to grow!

Overview

The Senior Director, Student Recruitment & Enrollment will lead the charge in KIPP NYC’s mission of the future to grow and serve nearly 10,000 students by 2028. The Senior Director will design and drive the regional strategy for student recruitment and enrollment, with the goal that all KIPP NYC schools are fully enrolled every school year.

This role will lead the KIPP NYC Student Recruitment & Enrollment (SRE) team, which includes an Associate Director of Recruitment, SRE Data Manager, Enrollment Associate Manager, and Community Outreach team. The Senior Director will partner closely with school leaders, regional teams, and external stakeholders to meet enrollment goals through data-driven strategy and real-time community insights. 

Reporting to the Managing Director of Regional Operations, this NYC-based role is part of the Regional Operations  team. This is a hybrid position and based at the KIPP NYC Shared Services Team (SST) office in Midtown Manhattan and requires occasional travel to schools and programs in Manhattan, the Bronx, and Brooklyn.

Key Responsibilities

Leadership & Strategy

• Design & lead the KIPP NYC regional vision and strategy for student recruitment, enrollment, and retention strategies to meet student enrollment targets for our K-12 schools
• Partner with regional leaders, including school leaders on all matters related to student enrollment and recruitment, to ensure that outreach efforts are inclusive, culturally responsive, and grounded in the lived experiences of the families we serve. 
• Manage strategic cross-team alignment, especially between the Regional Operations Team and the Marketing & Communications team, for weekly updates to the Chief Schools Officer and Chief Financial Officer

Team Management & Development

• Manage and develop the KIPP NYC Student Recruitment & Enrollment team, to effectively execute on team priorities and to foster a strong professional learning culture
• Oversee the recruitment team structure, including ongoing collaborations with the Community Outreach team.
• Build and maintain a high-performing team culture rooted in accountability, collaboration, and continuous improvement.
• Lead monthly school operations training on Student Recruitment and Enrollment through the year, including Opening Apps, Schoolmint, Intent to Return, Lottery Prep, and Enrollment, Recruitment Best Practices and Keep Warm Strategies. 

Recruitment Campaigns & Community Engagement

• Oversee the creation and execution of regional marketing and outreach campaigns, including grassroots community engagement, and materials development.
• Collaborate with the Marketing and Communications Team on above-the-line advertising campaigns, including providing data and input that supports creative development, media planning, and geo targeting.
• Guide the Community Outreach team in building authentic relationships with families — meeting them where they are, earning their trust, and helping them envision a future with KIPP NYC.
• Collaborate with school operations teams to strengthen campus-specific recruitment plans and in-school family engagement efforts.

Data, Systems, and Continuous Improvement

• Set, monitor, and adjust annual recruitment and enrollment goals and KPIs based on rigorous data analysis, including applications, conversion rates, enrollment trends, attrition rates and landscape analysis, and demographic shifts.
• Lead implementation and continuous improvement of enrollment platforms, including oversight of SchoolMint training, troubleshooting, and optimization.
• Collaborate with the school Managing Director to regularly assess student attrition, withdrawal, and retention data to stay informed of interventions and support school leaders are executing to reach retention goals.
• Develop and update internal enrollment, transfer, and withdrawal policies aligned to operational excellence and family experience.
• Oversee and centralize annual Intent to Return Process, including coordination of data sheets, rosters and dashboards, timing, tracking, and reporting.

• Bachelor’s degree required; Master’s degree preferred.
• 10+ years of professional experience in school operations, enrollment, or a related field, with 3+ years managing teams and managing managers.
• Demonstrated experience in the design and execution of  complex strategies to drive towards measurable outcomes at scale.
• High proficiency in Google/Microsoft Suite to create teaching decks. Experience with enrollment platforms (e.g., SchoolMint, Powerschool) highly preferred. 
• Strong data analytics, including the ability to translate data into clear and accessible insights for decision-making for all audiences
• Exceptional communication and relationship-building skills across diverse stakeholders.
• Deep commitment to educational equity, KIPP NYC’s mission, and the power of schools to transform lives.

Salary & Benefits 

The starting base salary for the position is $128,000 - $150,000 and commensurate with experience. Salary ranges at KIPP NYC are standardized based on role level and role function. Individual salaries are determined through a lens of equity, accounting for years of experience relevant to the role and scope of responsibilities, and are benchmarked against others within the same salary band.

KIPP NYC offers a generous benefits package including, but not limited to, the following:

• Robust benefits that include medical, dental, and vision. 
• 403(b) retirement plan with 50% match after 6 months. 
• Generous Time-Off aligned with school calendar
• Up to 12 weeks 100% parental leave. 
• Bright Horizon Back-up Child and Elder care.
• Employer paid Life Insurance and Short term/Long term disability.
• Employee incentives including 8 Weeks paid Sabbatical after 10 years, annual professional development funds, and tuition reimbursement.

This description is intended to describe the type of work being performed by a person assigned to this position.  It is not an exhaustive list of all duties and responsibilities required by the employee.

This role is based in NYC and will require travel to our schools. If you relocate outside of a commutable distance or out of the state of NY, your employment will be subject to review, which may include separation from KIPP NYC. You must notify HR if you move or have plans to relocate.

KIPP NYC LLC is an Equal Opportunity Employer. KIPP NYC LLC is committed to the principles of equal employment opportunity for all employees and applicants for employment.

KIPP NYC LLC does not offer visa sponsorship or work authorization. 

KIPP NYC LLC is an anti-racist organization that believes in the importance of being diverse, equitable, and inclusive. We are committed to creating a welcoming environment that includes employees with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving students and families throughout New York City. 

KIPP NYC LLC is an Equal Opportunity Employer. KIPP NYC LLC is committed to the principles of equal employment opportunity for all employees and applicants for employment.