Sales Manager - B2B Event Sales

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.   

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.   

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.  

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:  

• Work within a highly dynamic business with the energy and style of a start-up  
• Be part of building a business that is launching new products and events at scale  
• Grab an opportunity to accelerate your career and make a real impact.  

This role will involve working on Cityscape Global, the world's largest real estate exhibition, looking beyond traditional real estate to envision the Future of Living. 

Areas of Focus

• Stadium Space Sales: Specialize in selling stadium space and products/services related to stadium development, including designers, developers, architects, and consultants.
• Target Markets: Engage with both international and domestic markets, focusing on high-value sales opportunities.
• Sales Experience: Preference for candidates with a background in conference sales, specifically for smaller shows with limited marketing budgets.

Responsibilities

• Sales Strategy Development: Build and execute a sales strategy for stadium space targeting key stakeholders in the industry.
• Telesales Focus: Actively engage in telesales activities, demonstrating resilience in a competitive market environment.
• High-Value Sales: Aim to sell high-value items, ideally in the range of $10k to $100k, rather than lower-value delegate sales.
• Lead Generation: Identify and contact top prospects, including a targeted list of the top 50 stadium architects, showcasing proactive outreach methods.
• Collaboration: Work closely with team members to ensure collective achievement of sales targets and share best practices.
• Customer Relationship Management: Maintain up-to-date customer records, interactions, and transaction details in the CRM system.
• Proposal Writing: Draft and review business proposals and customer contracts, ensuring alignment with customer needs.
• Market Awareness: Stay informed on trends and changes in the stadium and event management industry, both locally and internationally.
• Networking and Events: Attend relevant industry seminars, conferences, and events to nurture relationships and promote the company’s offerings.
• Personal Development: Proactively develop skills and knowledge in sales excellence, aligning with individual development plans.

Measures of Success:

• Personal revenue targets
• Conference portfolio revenue targets
• New business revenue against target/KPIs
• Number of net, new logos and new subsidiaries of existing logos
• Forecasting accuracy
• Ability to follow process – Salesforce / Forecasting 
• Pipeline conversion rate
• Achieve total revenue and profit targets monthly, quarterly and annually in line with New business Sales Strategy,
• Individual Development plan in place embracing Sales Excellence
• Work with the Tahaluf team to deliver solutions and share best practices
• New business/Customer development plan objectives v. achievements

Qualifications:

• Education: Bachelor's degree

Required Experience:

• Proven track record in exhibition or conference sales, particularly in the real-estate industry
• Experience selling high-value items
• Experience selling in international and domestic markets
• Demonstrated ability to thrive in tough market conditions and conduct cold outreach

Required Skills:

• Excellent communication skills, especially over the phone
• Strong research and prospecting skills

Core Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 1 month every year
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)
• Wellbeing Benefits
• Residency visa including yearly dependent fees
• Individual annual flight allowance for expats

Local Relocation Package*:

• Paid flight to Riyadh – individual and family
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

*If eligible

International Relocation Package*:

• Paid flight to Riyadh – individual and family
• 60 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
• Paid flight home for individual and end-of-service gratuity payment when leaving the company (if applicable)

*If eligible

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances, and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know. 

Please note that our offices are closed from June 5th – 15th while we celebrate Eid.