Director of Marketing – Australia

Guzman y Gomez • Kippax Street, Surry Hills, NSW, Australia • Full-time

$150,000

per year

leadership innovation Brand Strategy Marketing Director Fast food

Job Description

Company Description

This is not just a marketing job. This is the best marketing job in Australia.

Guzman y Gomez (GYG) is re-inventing fast food and we’re doing it with more flavour, more energy and more ambition than ever before. We’re one of the fastest growing brands in Australia and mow we’re looking for an exceptional Marketing Director to lead the charge in Australia as we scale even faster.

Job Description

This is a new role in the business. You will be the heartbeat of GYG marketing in Australia. As a key member of the GYG leadership team, you will lead one of the best marketing teams in the country spanning National and Local area marketing, Creative Studio, Digital, App, Web, Loyalty, Sponsorships, Guest Experience and Delivery.

You will report directly into our Global CMO working hand in hand to shape strategy and lead execution that’s bold, disruptive and completely on brand. You will be supported by an all star team of marketers but it’s your role to inspire, challenge and accelerate them.

This is a role for a future CMO, if you’re ready to lead now, and hungry for what’s next, we want to meet you.

What kind of marketer are you?

You believe marketing should drive sales and build brand in the same breath, because you have done it.
You are a strategic powerhouse who can spot the big opportunity and execute with precision.
You are a data junkie, you believe in both the science and the art of marketing but you don’t leave anything up to guessing.
You live and breathe food, retail, social & content, you understand the speed, the emotion and the power of culture to shift behaviour.
You know that makes a high-performing team tick and you lead great people to do their best work, consistently.
You drive culture with a positive mindset and you have an exceptional leadership skills.
You can lead with empathy, humility and energy and you never let ego get in the way of momentum.
You look forward at all times, not backwards. You’re only as good as your current results.
You are fiercely creative but respect the brand (if your first move is changing the brand colours, this isn’t the place for you!)
You understand the generation of now, how they eat, shop, scroll and decide.
You thrive in an in-house creative environment and know how to manage the balance between speed, quality and innovation.
You truly believe in the GYG mission and values because they match your own career ambitions and personal values.

What you’ll lead

All Australian brand and marketing activity and media spend
National brand campaigns across multiple channels
Local Area Marketing at scale – and the systems that support it
New Restaurant Opening Marketing
A high performing in house creative studio (design, videography and photography)
Social media and digital engagement
GYG app, web and Gomex loyalty programs
Guest experience strategy and execution (feedback, reviews)
Delivery partner and GYG delivery services, marketing & campaigns
Promotions, activations and product marketing
Multiple mar-tech platforms, data insights and CRM
Cross functional collaboration across marketing, operations and technology

Qualifications

15+ years experience in marketing with proven leadership in retail, QSR, FMCG or high-growth consumer brands and a proven record of driving revenue.
Public company experience a plus
Experience leading large, multidisciplinary national teams across media, digital, creative, strategy and brand.
Strong commercial acumen, you know how to drive performance, not just brand awareness or impressions
Deep experience in social media, digital platforms, loyalty, CRM and owned media.
Experience managing multi-million dollar budgets with accountability for ROI.
An obsession with food, brand, experience and what makes customers fall in love with a brand
Proven results in driving game changing campaigns and leading high performing teams to do their best work

Additional Information

Why Join GYG?

We’re not your average fast food brand and this is not your average job. We are proudly different. Our food is real. Our people are real and our growth is off the charts. With hundreds of restaurants and new GYG restaurants opening each week, this is a rocket ship and marketing is one of the engines.

We are brave, we are bold and we don’t just market, we create movements (Clean is the New Healthy, Fast Food Athletes Say Yes to, Love Ya – need more?!?!)

If you’re hungry for the BIGGEST marketing role in Australia, this is it.

We’re Big on Values - We Live These Values (Every Day, Not Just in Theory)

At GYG, our values aren’t just posters on the wall, they guide every decision we make, every campaign we launch and every guest experience we create. To lead this team, you must live and breathe them:

It’s All About the Food
We’re re-inventing fast food by serving real food, no compromises, no shortcuts.
YOU: Understand that the food is the hero of every message. You know how to showcase quality, freshness and flavour in a way that’s as bold and honest as what’s in our burritos.
Make Every Customer Love Us
Our guests are everything and earning their loyalty means showing up, every time.
YOU: Obsess over the guest experience. From the first scroll on social to their first bite, you know how to create brand moments that connect emotionally and drive action.
Got Your Back
We win as one team across Hola Central, restaurants, franchisees and partners.
YOU: Lead with empathy, respect and accountability. You back your people, empower your team and collaborate with operations and franchisees like they’re part of your own crew.
Be Real
No jargon. No ego. Just real people doing exceptional work.
YOU: Communicate clearly, lead authentically and represent the GYG brand with integrity always staying true to who we are.
It’s Up to Us
We take ownership, we move fast. We make things happen.
YOU: Don’t wait for permission, you drive results. You set the pace, inspire action and take accountability for outcomes, good or bad.

Why You’ll Love It Here

Work on one of Australia’s most exciting (and fastest growing) brands
Be part of a high performing, high energy team who are all in on creativity, culture and community
The energy you see on our socials is real, what you see is what you get!
No two days are the same, seriously
Be proud of the work you do (and the food you eat)

The Benefits of working for GYG

Love Ya Leave (5 weeks annual leave)
Short Term Bonus Incentive Program (Annual)
Long Term Incentive Program (After 1 year tenure)
Annual GYG Gift Card
Flexible Work from Home (1 day per week)
Lots of exclusive GYG merch + uniform
Mobile phone allowance
Annual Summits and Events
Employee Referral Program
Travel to New Restaurant Openings
100% in house marketing team allowing for insane creativity (creative, design, video, photography, PR, content, digital, events, sponsorship, customer service)
Training and development budget
Professional Career development
State of the art Mar/tech platforms
GYG Photography Studio (Best in class equipment)
GYG Recording Studio

GYG Workplace Benefits

Modern state of the art offices/technology and platforms (choice of device Mac/PC)
Monthly/Quarterly Recognition programs
Interstate offices in NSW, QLD, VIC