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Senior Multimedia Marketing Specialist (YouTube & Podcast)

Growth Troops Cape Town Full-time
$60,000
per year

Job Description

Senior Multimedia Marketing Specialist (YouTube & Podcast)

Location: Remote (Eastern Time Availability Required)
Position Type: Full-Time
Reports To: Executive Leadership

The Role

As Senior Multimedia Marketing Specialist, you’ll oversee the production and growth of our podcast and YouTube presence, while spearheading a cross-platform content strategy that drives engagement and audience acquisition.

You’ll lead end-to-end media execution—from interviews to post-production to social promotion—and bring a strategic lens to every creative decision. If you thrive at the intersection of storytelling, content systems, and data, this is your stage.

Your Responsibilities

  • Coordinate and manage podcast production—from guest booking to post-recording handoffs

  • Design and execute a video-first strategy to grow YouTube reach, retention, and subscriber count

  • Lead content repurposing across platforms (Instagram, TikTok, LinkedIn), optimizing for format and audience

  • Collaborate with design and editing partners to ensure timely, quality delivery of content

  • Produce promotional and visual materials in Canva, Adobe, or CapCut aligned with brand identity

  • Draft and publish newsletters, blog posts, and resource content that align with product goals

  • Optimize all web-based media (e.g., WordPress blog, landing pages) for search and discoverability

  • Track performance via HubSpot, YouTube Studio, and analytics dashboards—then adjust as needed

  • Cultivate audience interaction and retention across video and podcast platforms

  • Support customer marketing through the creation of onboarding and tutorial content

What You’ll Need

  • 3–5 years in content creation, podcasting, or video-first marketing

  • Demonstrated success growing YouTube and podcast audiences using analytics and experimentation

  • Expertise in repurposing long-form content across multiple formats

  • Familiarity with SEO, YouTube metrics, and social platform dynamics

  • Hands-on experience with tools like Canva, Adobe Creative Suite, HubSpot, and WordPress

  • Strategic operator who balances creative instincts with a performance mindset

  • Excellent project management and communication skills in a remote environment

Note: U.S. Eastern Time Zone availability is essential for live coordination, team collaboration, and event participation.

Company Information

Location: Not specified

Type: Not specified