Social Media Manager (Contract)

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for a Temporary Social Media Manager on a contract basis to join our marketing team based in Miami, FL. Reporting to the Director of Social Media, the selected candidate will take ownership of executing and evolving our overall brand social strategy for the Baby, Mom, and Fertility brands across existing and emerging platforms. Working closely with internal and agency partners, the Temporary Social Media Manager will focus on building a community of passionate brand advocates through innovative, engaging content and a best-in-class social presence.

The ideal candidate is deeply immersed in social media trends, cultural shifts, and platform developments. They will drive forward the brand’s voice and social media growth, identifying opportunities to elevate the brand’s digital presence.

Responsibilities to include:

• Lead and manage always-on content calendars for each brand and platform (primarily TikTok, Instagram, and LinkedIn), ensuring consistency and alignment with overall marketing goals.
• Develop and oversee the creation of social briefs in partnership with the Social Media Director, facilitating stakeholder feedback, and ensuring timely execution of assets and captions to meet campaign goals.
• Plan and optimize in-house content production, particularly for TikTok and Instagram Reels, ensuring high-quality outputs.
• Pitch and produce social content, including Reels/TikTok videos and designed assets in collaboration with our designers
• Coordinate and manage shoots, including sourcing samples, props, and collaborating with talent or influencers to deliver engaging social content.
• Serve as the main point of contact for internal brand and marketing teams to input requests and priorities inclusive of NPD launches and then share out plans from the social team back to XF teams.
• Map out and Prioritize content priorities: from XF intake requests, leadership requests and business priorities, manage and tweak calendar and priorities within social team giving visibility cross functionally.
• Analyze and report on monthly and campaign performance, using insights to inform future strategies and drive continuous improvement.
• Own and strategize the brand’s culture calendar, proactively identifying key cultural moments and trends to drive relevance and engagement across platforms.
• Act as a key brand ambassador, ensuring that all social communications are on-brand, in line with brand standards, and fostering a positive community experience.

What You Will Need

• Bachelor’s Degree in marketing, advertising, communications, or a related field.
• 3-5 years of social media management experience with a proven track record of growing and engaging communities on TikTok, Instagram, LinkedIn, and other platforms.
• A strategic mindset with a strong understanding of social media’s role in broader marketing efforts, brand building, and community engagement.
• An eye for identifying and leveraging emerging platform trends and broader cultural movements, with a deep understanding of Gen Z and millennial audiences.
• Strong leadership and project management skills with the ability to prioritize, delegate, and deliver results in a fast-paced, evolving environment.
• Excellent writing, verbal communication, and content creation skills.
• A high level of creativity combined with an analytical mindset to drive data-informed decisions.
• Proficient in social media management tools (e.g., Sprout Social, Hootsuite) and social platforms such as TikTok, Instagram, LinkedIn, and Facebook.
• Strong collaboration skills and the ability to work cross-functionally with internal and external stakeholders.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Social Media Manager (Contract), you will work closely with our Marketing Activation & Strategy, Creative, Digital, Project Management and Brand Management teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.