Senior Business Development Representative, Group Sales

About The Role

We’re looking for a charismatic and driven Senior Business Development Representative, Group Sales to spearhead our outbound sales efforts within the fast-growing group travel vertical at Fora, with a focus on MICE (Meetings, Incentives, Conferences, and Events). This is a high-impact, high-visibility role tasked with generating and converting net new leads, owning the earliest stages of the sales funnel, and driving business growth in the group travel space.

As the first hire dedicated exclusively to outbound group sales, you’ll be laying the foundation for a scalable sales engine. You'll collaborate cross-functionally with teams in Sales, Marketing, and Data, while actively engaging with prospective clients, vendor partners, and hotel reps. This role is perfect for someone energized by cold outreach, motivated by metrics, and passionate about travel and events.

Key Responsibilities

• Source, qualify, and convert new group travel leads via proactive outbound outreach, including email, phone, and event-based networking.
• Develop and manage a dynamic pipeline of MICE opportunities, maintaining accurate records in the CRM and using sequencing tools to track activity.
• Collaborate with the Marketing team to align outbound messaging with campaigns and optimize lead targeting.
• Work closely with the Travel Sales team to hand off qualified leads and support proposal development and sales presentations.
• Establish and nurture vendor relationships with hotels, DMCs, and venues to support sourcing and contracting.
• Attend industry events and trade shows to build brand visibility and generate leads.
• Provide feedback to improve scripts, targeting, and campaign strategies based on real-time interactions with prospects.
• Surface prospect insights and objections to help evolve Fora’s group sales pitch and GTM strategy.

Requirements

• 2+ years in a BDR, SDR, or inside sales role—ideally in hospitality, travel, events, SaaS, or a high-touch B2B industry.
• Proven track record of outbound lead generation, cold outreach, and converting prospects into meetings or deals.
• Experience with CRM systems (e.g., Salesforce, HubSpot) and sales enablement tools (e.g., Outreach, Salesloft, Gong).
• Familiarity with group travel or events (e.g., working with meeting planners, coordinating offsites, managing venue logistics).
• Strong written and verbal communication skills; able to craft compelling outreach messages and deliver engaging discovery calls.
• Highly organized and detail-oriented, with strong pipeline management and follow-through.
• Self-motivated, coachable, and enthusiastic about building something new in a fast-paced environment.
• Based in NYC or willing to relocate; able to travel as needed for events and client meetings.

Strongly Preferred:

• Experience with the MICE sales lifecycle and understanding of how group events are scoped, priced, and executed.
• Familiarity with group booking or RFP platforms (e.g., Cvent, Lanyon, Passkey).
• Existing relationships in the travel or events ecosystem (e.g., hotel sales reps, DMCs, meeting planners).
• Experience developing client-facing proposals or sales presentations.
• Background in hotel, DMC, or venue sales or event operations.

Compensation

Compensation range for this role is $70k - $85k + equity. Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.