Fast Facts

The Sr. Director of Enrollment & Partnerships at Edmentum will lead consumer enrollment operations and partnership development for Apex Learning Virtual School, aiming to drive growth and retention through strategic leadership and team management.

Responsibilities: Key responsibilities include overseeing Admissions Advisors and Affiliate Partnership Managers, developing enrollment strategies, driving sales activities, and ensuring financial alignment through collaboration with finance teams.

Skills: Required skills include strategic planning, team leadership, enrollment funnel management, and expertise with CRM tools like Salesforce.

Qualifications: Preferred qualifications include a Master's degree, advanced studies in business strategy, experience in educational sales teams, and relevant certifications.

Location: This position is located in the United States and requires 10% travel.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $130,000 - $200,000.

WHAT IS THE POSITION

The Senior Director, Consumer Enrollment & Partnerships leads Edmentum’s direct-to-consumer enrollment operations for Apex Learning Virtual School (ALVS) and our affiliated partnerships. This strategic leadership role:

• Drives enrollment growth and retention by overseeing the Admissions Advisor team and Affiliate Partnership Manager.Admissions Advisors –Supports customers who purchase private pay enrollments by leveraging the skills, best practices and strategies associated with sales and the lead management processes.
• Affiliate Partnership Manager - Drives revenue growth by identifying and supporting new and current partners in the development of virtual private school programs using Apex Learning Virtual School as the diploma-issuing institution and selling products and services directly to the consumer. This role is focused on building partnerships with organizations that are not accredited schools such as sports teams, talent agencies, or religious groups.
• Is accountable for achieving revenue targets tied to full- and part-time enrollments, building scalable sales operations, enhancing the consumer experience, and ensuring financial alignment through cross-functional collaboration with finance analysts and the SVP of Instructional Services.
• Applies strategic planning, team leadership, partnership development, financial oversight, and data-driven decision-making to optimize enrollment strategies and foster long-term relationships with key stakeholders.

WHAT YOU WILL DO

Strategic Leadership

• Drive new enrollments, renewals, and exceptional family experiences.
• Lead and manage a team of 5–6 Admissions Advisors and 1 Affiliate Partnership Manager.
• Develop and implement enrollment growth strategies and go-to-market plans aligned with ALVS's revenue and retention goals.
• Develop and implement strategies for community outreach and engagement to build brand awareness and foster relationships with local organizations and stakeholders.
• Achieve individual and team KPIs in support of strategic enrollment objectives by monitoring and coaching team performance.

Sales & Customer Experience Management

• Oversee inbound and outbound sales activities.
• Ensure effective conversion of leads within the Digistorm CRM funnel and other systems.
• Ensure consistent and high-quality engagement with prospective and current families and partner organizations, providing clear pathways to enrollment and continued success.
• Maintain in-depth expertise across sales enablement platforms (e.g., Salesforce, Five9, Drift, Admin App, Genius).

Affiliate Growth Strategy

• Drive revenue expansion with affiliates by creating frameworks for affiliate onboarding, success measurement, and long-term relationship management.
• Guide the Affiliate Partnership Manager in identifying and developing new partnership opportunities with sports academies, enrichment programs, and other private organizations aligned to ALVS.

Financial Collaboration & Forecasting

• Monitor monthly and quarterly revenue performance across all consumer services through close alignment with finance analysts and the SVP of Instructional Services.
• Ensure strategic alignment with revenue targets and optimize variable compensation components by participating in financial planning and reforecasting efforts.
• Recommend pivots or adjustments to enrollment operations and partnership outreach to meet evolving demand using data and market analysis to validate your plans.

Reporting & Continuous Improvement

• Define clear performance metrics and KPIs for the role, including enrollment targets, partnership growth, customer satisfaction scores, and revenue goals.
• Ensure alignment with strategic objectives and continuous improvement by establishing and managing dashboards for real-time visibility into conversion, enrollment trends, and partner pipeline health.
• Drive operational efficiencies and iterate on campaign strategy and team enablement, using data and market analysis to validate your plans.
• Serve as a thought partner to cross-functional leaders across Instructional Services, Sales, Marketing, and Operations.
• Provide consumer insights and feedback to product development teams and collaborate, ensuring that offerings meet market demands and enhance the enrollment experience.

HOW YOU WILL DO IT

Drive for Results

• Demonstrate dependability and role model getting things done.
• Demonstrate accountability for the execution of your team’s deliverables.
• Demonstrate accountability for the timely delivery of the right business outcomes.

Adapt for Growth

• Anticipate the need and articulate the reasons for change and the benefits to the team and organization.
• Create a learning environment that supports professional development and growth.
• Identify and mitigate risks associated with change initiatives.

Collaborate for Impact

• Build and maintain networks with cross-functional teams and people outside of your own area of expertise.
• Adapt your style and use persuasion frequently in delivering messages or influencing plans.

Lead for Scale

• Lead initiatives that foster open communication and collaboration.
• Demonstrate trust by delegating decision-making authority to direct reports for high impact projects or tasks.
• Develop multi-year strategic plans aligned with the organization.
• Manage the impact of change across multiple teams and departments and analyze change results for future considerations.
• Oversee coaching and development efforts across multiple teams in alignment with business objectives.
• Champion innovation opportunities and foster a culture of breakthrough thinking.

REQUIRED MINIMUM QUALIFICATIONS

• Bachelor's Degree; Business Administration, Marketing, Education, or a related field with emphasis on strategic planning, sales, and customer relationship management.
• Minimum 5 years of leadership experience, with demonstrated ability to manage quota-carrying individuals.
• Proven track record leading enrollment or sales teams in a direct-to-consumer or private education setting.
• Proven ability to mentor and develop team members, fostering a culture of continuous improvement and professional growth.
• Proven, strong understanding of enrollment funnel management, sales metrics, and CRM tools (Salesforce preferred).
• Demonstrated ability to think strategically and develop long-term plans that align with organizational goals and market dynamics.
• Demonstrated experience in financial planning and forecasting.

DESIRED QUALIFICATIONS

• Master's Degree; MBA, Education Leadership, or a related field with focus on advanced studies in business strategy, leadership, and educational management.
• Experience in enrollment or sales teams in a direct-to-consumer or private education setting.
• Relevant certifications in sales management, CRM systems (e.g., Salesforce), or educational technology a plus.
• Exceptional communication and presentation skills.
• Experience partnering with cross-functional teams including finance, marketing, and instructional services.
• Deep commitment to equity, inclusion, and delivering positive outcomes for students and families.
• Entrepreneurial spirit and ability to adapt in a dynamic, remote-first environment.

Application Deadline: June 15, 2025

NOTE: This position will require 10% travel.