Field Marketing Associate - US
Job Description
Join Us in Empowering Access to Robotic Surgery
At Distalmotion, we believe patients deserve best-in-class minimally invasive care. Our mission is to empower access to the benefits of robotic surgery. The DEXTER® Robotic Surgery System uniquely simplifies operations so more surgeons, in more ORs, can provide the benefits of robotics to more patients.
Whether in hospital outpatient departments (HOPDs), ambulatory surgical centers (ASCs), or traditional operating rooms, we are enabling more healthcare providers to deliver high-quality care by offering surgeons the choice to provide the best treatments to their patients.
We are a global MedTech company driven by Excellence, Thinking Big, a Can-Do mindset, Care, and Trust. These values guide our work as we develop solutions that remove barriers to robotic surgery access.
If you’re passionate about improving healthcare and want to be part of a highly innovative and exciting journey, join us in bringing novel solutions to market and expanding access to robotic surgery.
About Field Marketing Associate - US (East Coast):
The Field Marketing Associate will be responsible for driving field-based customer programming and marketing of the DEXTER® Robotic Surgery System to support the US sales organization. The primary goal of the Field Marketing Associate is to lead the execution of regional marketing strategies to drive awareness, lead generation, and adoption and utilization of DEXTER in key territories. This includes developing and executing educational, product, and promotional programs for patient, HCP, and other stakeholders.
This role is responsible for aligning marketing initiatives with sales goals, collaborating cross-functionally with sales, education, and product teams, and serving as the bridge between corporate marketing and US customer and market needs.
The ideal candidate enjoyes a dynamic atmosphere, possesses strong communication skills with the ability to take a hands-on approach to field execution, and has a track record of cross-functional collaboration with sales, marketing, and education teams.
Key responsibilities:
Field Activation & Event Execution
- Plan, organize, and execute regional events such as physician education programs, lunch-and-learns, trade shows, product demonstrations, and customer appreciation initiatives.
- Collaborate with the sales team to tailor marketing activities to specific territory needs and target accounts.
- Establish and maintain active and collaborative relationships with key opinion leaders and DEXTER users to support peer-to-peer and other customer programs.
Lead Generation & Customer Engagement
- Support lead capture, tracking, and conversion strategies through field marketing campaigns and events.
- Identify new opportunities for engagement with healthcare professionals, hospital administrators, and other key decision-makers.
Brand & Content Deployment
- Ensure consistent and compliant use of corporate messaging and materials in the field.
- Update, distribute and monitor the use of marketing collateral, digital assets, and other educational and promotional materials.
Cross-Functional Collaboration
- Partner with US sales managers and clinical sales specialists, US marketing, global marketing, and education teams to align local activities with broader corporate, brand, and product strategies.
- Support sales managers and clinical sales specialists on messaging (value proposition, features and benefits) and customer targeting for available programs.
- Gather and share customer insights based on programs and events, input from sales partners, and interaction with account and surgeon stakeholders to inform marketing content, sales tools, and product positioning.
Reporting & Analysis
- Measure and report on program and event ROI, lead performance, and regional engagement metrics.
- Provide feedback on competitive activity, customer objections, and unmet clinical needs.
Required abilities:
- Bachelor’s degree required, preferably in marketing, business, or life sciences.
- Minimum 4 years of experience in healthcare, including 2 in direct medical device sales and 1 in customer event planning or marketing. Medical device experience preferred.
- Ability to develop strong sales partnerships to drive product adoption and procedure utilization.
- Proven ability to execute events and programs that influence customer behavior and achieve sales objectives.
- Strong organizational skills with attention to detail.
- Ability to manage and prioritize multiple projects and to pivot focus to meet evolving sales and customer needs.
- Excellent written, verbal, and interpersonal communication skills, including the ability to simplify complicated information for dissemination to various audiences.
- Ability to travel within the US 50-70% of the time.
- Familiarity with salesforce.com and marketing automation tools.
- Knowledge of healthcare regulations, compliance, and medical device promotional standards (e.g., AdvaMed Code).
Benefits:
- Opportunity to work in a fast-growing company active in one of the most promising fields of healthcare.
- A dynamic atmosphere with a team-focus and internationally-minded corporate environment.
- Comprehensive medical, dental and vision benefits.
- Participation in a 401(k) plan.
- Attractive talent development programs and initiatives empowering employees to enhance their skills and fostering professional development growth.
Distalmotion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Distalmotion is a medical device company founded and based in Lausanne, Switzerland. It was founded in 2012, as a spin-off from the Robotics Lab of the Swiss Federal Institute of Technology in Lausanne (EPFL).Our objective is to remove the complexity out of robotic surgery in order to fast track its widespread adoption in minimally invasive care. To do so, we want to continue disrupting minimal invasive surgery - but we will only succeed with the right people on our team. Join our team to address critical healthcare needs and improve patients’ lives !
For further information visit: dexter.surgery and follow us on LinkedIn/Twitter: @Distalmotion.
Company Information
Location: Epalinges, Vaud, Switzerland
Type: Hybrid