Director of Marketing, Coursera for Business GTM
Job Description
Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.
Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.
Job Overview:
Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions. Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments.
As the marketing leader for Coursera for Business (C4B), you will play an integral role as a member of the business leadership team shaping and implementing strategy, collaborating, developing and orchestrating a comprehensive global marketing strategy and plan to drive growth of this key business line serving businesses around the world. To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing strategy and plan aligned with business goals and tied to performance outcomes, expert communication skills, strong ability to collaborate and influence to execute the strategy and plan, and ability to inspire virtual team members to get great work done.
The ideal candidate will be creative, data-driven, have global marketing experience across multiple marketing functions, and collaborate effectively with product, marketing and sales. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!
Responsibilities:
- Operate as key leader of the Coursera for Business leadership team responsible for driving revenue growth and market penetration of business globally
- Develop, own and activate global marketing strategy and plan aligned to business goals in partnership with region field marketing leaders; digital marketing; customer marketing; product marketing; and PR/Comms teams
- Partner with VP of Enterprise Marketing and marketing leadership to evolve marketing foundation, processes, and innovation in marketing
- Partner with the Sr. Director, C4B GTM leader to establish and execute against a strong C4B GTM plan
- Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with Coursera for Business leadership, broader GTM team and key stakeholders
- Lead a cross-functional pod of global marketers to ensure goals, programs, and plan alignment and work collaboratively to ensure capacity and budget to execute and deliver commitments
Basic Qualifications:
- 15+ years Enterprise SaaS marketing experience in a fast-growth environment
- 7+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
- Analytical skills and ability to leverage data to make business cases and decisions
- Ability to travel up to 25%
Preferred Qualifications:
- Demonstrated success across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology
- Skilled in engaging at an executive level internally with cross-functional groups and externally
- Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross functional programs, and ability to influence
- Experience playing a key role in helping build and scale businesses
- Strong verbal and written communication skills
- Strong presentation skills and engagement skills
If this opportunity interests you, you might like these courses on Coursera:
- Storytelling and Influencing: Communicate with Impact
- Leadership through Marketing
- Strategic Innovation: Managing Innovation Initiatives
- Marketing in a Digital World
- Artificial Intelligence in Marketing
#LI-KW1
*APPLICATION DEADLINE JUNE 13, 2025
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$158,000 - 198,000 USD
US Zone 3
$149,200 - 186,500 USD
The range(s) listed above is the expected annual base salary for this role, subject to change.
Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.
A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.
Current Zone Locations:
- Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
- Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
- Zone 3 - all other US locations
Company Information
Location: Mountain View, CA
Type: Hybrid