Product Marketing Lead

Mission

Our mission is to accelerate healthcare transformation through our AI-powered platform. We strive toward a future where hospitals are at the cutting edge of technology, operations and efficiency. Healthcare workers are inundated with endless tasks, manual processes and often unintuitive tools. Clarium is transforming healthcare by empowering providers with AI-powered software with intelligent workflow automation and actionable insights. We envision a future where all hospitals leverage our collaborative data platform to automate their daily operational and administrative tasks, only surfacing high complexity issues that truly require their expertise.

Funding

We’re backed by some of the biggest and most innovative investors in the world including: Northzone, General Catalyst, AlleyCorp, 1984 Ventures, Alumni Ventures and others.

About the Role

The role of the Product Marketing & Strategy is to partner with functional teams at Clarium to ensure a cohesive and winning go-to-market strategy.  

As a Product Marketing Lead, your top responsibility is to ensure the commercial success of our products and services. You will become the company's top subject matter expert about our buyers and competitors and translate your analysis of the market into actionable product strategy and product positioning recommendations and bring the strategy to life with sales enablement content and materials. You will work closely with and across Marketing, Product Management, Sales, and Customer Success teams to identify gaps in product knowledge for new and evolving products and build strategies and materials to address them. You will also provide client-facing support for the sales and customer success teams with our most strategic customers as well as presence at industry events. 

Key Responsibilities: 

• Research Clarium's market, buyers and user personas, and on our competition through market research and win/loss analysis to inform company strategy 

• Act as the voice of the customer for internal product stakeholders and the voice of the product for external customers 

• Align closely with Product Management to influence product roadmap prioritization by identifying customer and market needs; maintain and communicate the client-facing version of this roadmap 

• Develop and execute go-to-market launch strategies and value propositions for new product features, including cross-functional marketing plans 

• Collaborate with product management on feature-specific content, messaging, and release strategy to drive product success metrics 

• Support demand generation campaigns by collaborating on content, strategy and programs that create interest for our products across market segments 

• Work closely with sales to drive Clarium's product positioning and training on how to pitch our products and serving as a SME in key internal and external meetings 

• Develop product positioning, messaging, and publication-ready product content that differentiates our products in the market, including the prioritization, development and implementation of pitch decks, one-pagers, case studies, webinars, whitepapers, and research 

• Develop content and provide on-the-ground support for sales, customer success, product, and marketing teams at industry events/conferences 

Requirements: 

• Impeccable communication skills (written, verbal, visual, etc.) with the ability to structure/distill complex issues and cater communication to diverse audiences 

• Entrepreneurial spirit with the ability to execute on different things with minimal direction; passion for developing subject matter expertise in new areas and dedication to continual learning 

• Exceptional project management, analytical, and problem solving skills 

• Gifted storyteller and communicator, comfortable in client meetings 

• Demonstrated interest in driving product positioning development and developing compelling sales collateral and marketing material 

• Ability to work cross-functionally in a matrixed organization, with particular skill in managing and negotiating with internal stakeholders to drive maximum efficiency 

• Nose for value, ability to effectively prioritize competing opportunities and projects and adjust prioritization based on market conditions and feedback from the field 

Preferred Qualifications: 

• Experience in Health IT or healthcare consulting experience 

• A career path that shows increasing levels of responsibility 

• Experience interacting with customers and senior stakeholders 

• Bonus: experience with healthcare supply chain