Head of Digital Acquisition

Seeking a Head of Digital Acquisition obsessed with improving the lives of small business owners through technology. Every day, millions of small business owners are frustrated with booking services by  phone calls, text messages, and booking platforms that aren’t built specifically for them. 

Your career as Head of Digital Acquisition at Booksy will give you the opportunity to improve these SMB owners’ lives by demonstrating our solution through your performance marketing strategy and execution across paid social, paid search, and organic search. 

Reporting to the Global Director of Growth Marketing and partnering closely with retention, product marketing, and creative teams, you’ll lead a team of digital marketing specialists and agencies to build and scale performance-driven campaigns.

Your job satisfaction from this business-critical position will come from knowing that you provided a better booking experience to millions of barber shops, hair salons, nail salons, and other SMB owners. You achieved this by building a controlled, fast-growing acquisition strategy with levers that you set up and oversee.

Essentially, to ensure you succeed in this role you’re going to need…

• Planning: Lead the bottoms-up planning of acquisition targets with direct collaboration from finance to achieve aggressive growth goals.
• Execution: Ensure smooth execution of always on, seasonal, and targeted campaigns across acquisition channels. 
• Budget Ownership: Ensure CPAs are kept in check and make strategic investments where needed.
• Advanced Segmentation: Leverage tools like Segment and our CDP to develop personalized, efficient journeys that cross channels and help high value users move towards conversion. 
• SEO Strategy & Optimization: Oversee organic search efforts to drive acquisition and improve blended CPA. 
• Reporting Rigor: Utilize data analytics tools to track campaign performance, analyze key metrics (CAC, CPC, LTV, ROAS, etc.), and report on ROI, adjusting strategies and budgets accordingly to optimize results.
• Team Development: Lead and mentor a team of performance marketing professionals, providing guidance, fostering a culture of innovation, and ensuring team members have the resources and support to succeed.

• Market Research & Trends: Stay ahead of industry trends, emerging technologies, and new marketing platforms to inform strategy and keep the business competitive in a dynamic digital landscape.

Some of the US benefits we offer are:

• This is a fully remote position, we take pride in being a globally distributed team.
• Comprehensive health, dental, and vision coverage - Eligible first of the month following 30 days from start date.
• Voluntary LTD
• Company paid STD, and $25,000 Basic Life 
• PTO: unlimited with manager approval;
• Parental Leave - 12 weeks of leave; after 12 months of employment  
• 401k - 50% match up to 6% of contributions paid annually/3-year vesting period eligible to enroll after 2 months  of employment
• Booksy benefit $50 per month to use on services in our app

A bit about Booksy:

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we’re in the business of helping people thrive and feel fantastic.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.