Content Marketing Manager

Description

ORGANIZATION BACKGROUND: 

Founded in 1992, After-School All-Stars is a national non-profit organization which provides free, daily afterschool programs to more than 150,000 children in need at 728 school and community sites in 18 chapters across the U.S. Our goals for our All-Stars are the same we have for our own children: to be healthy and active, to graduate high school and go on to college, to find a job that they love and to give back to their communities. We achieve this by identifying and fueling our students' individual passions, tying their interests to tailored academic support, enrichment and health and fitness programming. 

A UNIQUE OPPORTUNITY: 

After-School All-Stars is currently seeking an exceptional and dynamic professional to serve as the Content Marketing Manager. This is a unique opportunity for a creative and strategic storyteller to elevate the voice of a national nonprofit making a meaningful impact in the lives of youth. The ideal candidate will lead content strategy and execution across digital platforms, drive audience engagement, and collaborate with internal teams and external partners to amplify ASAS’s mission, brand, and fundraising efforts. If you’re passionate about purpose-driven content and social impact, we’d love to hear from you. 

Requirements

KEY RESPONSIBILITIES: 

• Content Strategy & Planning 
• Develop and manage a content calendar aligned with organizational priorities, campaigns, and events 
• Collaborate with national and regional teams to identify storytelling opportunities and source content; provide counsel to chapters on marketing and communications as needed 
• Maintain content sharing pipeline between National and Chapters using SharePoint, OneDrive, and Canva 
• Work closely with VP of Marketing & Communications to weigh priorities and other considerations when creating project plans. 

• Content Creation & Management 
• Write, edit, and produce engaging content for print & digital platforms including blog posts, social media, newsletters, email campaigns, and donor communications 
• Manage video and photo assets and coordinate with internal teams to produce high-quality visuals and multimedia 
• Ensure consistent brand voice and messaging across all channels 
• Manage project timelines, resources, deadlines and increase efficiency and clarity for the Marketing team. (Significant projects include quarterly National Board reports, annual report, appeal campaigns, bi-weekly All-Star e-Newsletter, collateral development, among others)
   
• Social Media Management 
• Develop and manage a strategic, cross-platform content calendar to elevate ASAS’s brand storytelling and engagement across national and chapter-level social media channels, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and Twitter. 
• Create and publish compelling, mission-aligned content in collaboration with internal teams and external partners—supporting fundraising campaigns, events, sponsorships, influencer collaborations, and media opportunities. 
• Oversee community engagement and platform management, including daily interaction with followers, paid campaign execution, content scheduling, and regular updates to Facebook events and WordPress web pages. 
• Monitor performance and optimize content based on analytics and engagement; refine strategy, identify new opportunities, and stay ahead of evolving digital best practices. 
• Advise on influencer engagement and partnerships; Suggest and provide content for online partnerships and media requests 

• Website & SEO 
• Support content updates and optimization on ASAS’s website to improve user experience and search engine visibility 
• Manage website and blog content for National and chapter pages weekly; draft weekly updates  
• Partner with web developers and designers as needed 

• Analytics & Reporting 
• Track and report on content performance across channels 
• Use data to inform and refine content strategy 

WHO SHOULD APPLY? 

• BA/BS required  
• 5+ years of experience working in a team in content strategy for digital channels with proven success in fostering engagement 
• Exceptional writing and storytelling skills with a portfolio that demonstrates creativity, clarity, and impact 
• Proficient in digital marketing tools and platforms (e.g., CMS, email platforms, analytics, social media schedulers, Meta Business Suite, Canva, CapCut, Wordpress) 
• An eye for making effective and creative content, capitalizing on current trends 
• Strong writing skills  
• Strong project management skills and attention to detail 
• Comfortable working independently and collaboratively across a dispersed team 
• Passion for educational equity and commitment to ASAS’s mission  

Preferred Skills: 

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) 
• Video editing or production experience 

SALARY AND BENEFITS: 

This is a full-time, exempt position with a starting salary of $68,000-$80,000 per year, commensurate with the qualifications and experience of the individual candidate. 

This role is based in Los Angeles and requires an in-office presence of four days a week, Monday-Thursday with the option to work remotely on Fridays for a minimum of 40 hours a week with additional hours as needed throughout the year. ASAS promotes a healthy work/life blend and offers a competitive benefits package, including but not limited to:  

• 99% coverage of Medical plan, with two tier options  
• 99% coverage of Dental plan, with two tier options  
• 99% coverage of Vision plan  
• Employee Assistance Program  
• Short-term and long-term disability options  
• Life insurance  
• Optional employee critical illness plan coverage  
• 403 (b) plan, with employer match  
• Substantial paid time off in the first 3 years with a progressive increase in years 4-5, and then again once you have been employed for over 5 years.  
• Up to 25 paid holidays a year  
• Discounted ticket program  

ASAS is an equal opportunity employer and candidates of diverse backgrounds are encouraged to apply. 

HOW TO APPLY 

Please submit a resume and cover letter via e-mail to [email protected] or via the online application. Your cover letter should be in PDF format and should indicate how your experience is relevant to this role with After-School All-Stars. Please put “Content Marketing Manager” and your last name in the subject heading, if applying via email.  

LEARN MORE ABOUT AFTER SCHOOL ALL-STARS 

To learn more about ASAS, please visit our website: www.afterschoolallstars.org