Senior Strategic Marketing Manager

Description

We are changing the standard of care for millions of untreated sufferers of ENT conditions. We improve patient access to life-changing relief through safe, practical, and effective innovation that changes how and where patients are served. Aerin differentiates itself with our commitment to providing straightforward and clinically proven products so that ENTs and their patients can make treatment decisions together without limits.

At Aerin Medical our values show up as: always seeking the collective good, holding ourselves and each other accountable, showing respect with compassion, creation and innovation and being all in.

As the Senior Strategic Marketing Manager, you will be an essential part of our mission-driven team, dedicated to transforming the lives of those with untreated ENT conditions. Your role will involve contributing directly to our commitment to innovation and improved patient care.

PURPOSE OF JOB: 

The Senior Strategic Marketing Manager will act as a strategic compass for Aerin Medical, driving key initiatives that enable both near- and long-term business growth. This upstream-focused role will lead product development and portfolio expansion efforts for the VivAer and Console platform, working cross-functionally with R&D, clinical, regulatory, sales, and external healthcare professionals. The position also plays a critical analytical role in shaping market strategy through Market Research, forecasting, competitive analysis, and clinical evidence planning. This individual will report to the Director of Strategic Marketing.

MAJOR DUTIES AND RESPONSIBILITIES:

• Lead the development and execution of portfolio expansion and product development initiatives for the VivAer and Console platforms, providing clear strategy, continuous analysis, and iterative recommendations to ensure successful outcomes. 
• Define and refine user needs for new products and next-generation improvements based on voice-of-customer (VOC) input and market dynamics.
• Drive initiatives related to new indication opportunities and future product versions, including strategic exploration of adjacent targets and clinical applications.
• Develop strategic clinical roadmaps to support product development and market expansion efforts, including defining clinical endpoints, study needs, and potential investigator relationships.
• Design and execute market research initiatives - including physician and patient research - to identify unmet needs, test product concepts, and assess current product performance across upstream and downstream segments.
• Manage the product lifecycle strategy for assigned portfolio, including planning, phasing, and launch preparation.
• Own and update strategic communications to the Portfolio Steering Committee (executive team), including updates on pipeline projects and key recommendations.
• Build and maintain a deep understanding of competitive technologies, alternative therapies, and evolving customer needs within the ENT space.
• Engage and collaborate with physicians and Key Opinion Leaders (KOLs) to gather feedback, drive innovation, and support customer advocacy; organize and lead VOC sessions at conferences and in-clinic visits.
• Actively contributes to long-range planning efforts, supporting the development of strategic growth pathways and portfolio prioritization.

Requirements

EDUCATION

• Bachelor’s degree Required. MBA or related advanced degree strongly preferred.

REQUIREMENTS:

• 7+ years of commercial experience in the healthcare or medical technology industry, with a minimum of 2 years in strategic marketing or upstream product development.
• Experience with capital equipment and consumable-based product lines preferred.
• Proven success contributing to top-line growth and executing product strategy required.
• Strong strategic and critical thinking skills; ability to synthesize complex inputs into actionable insights required 
• Demonstrated excellence in verbal and written communication, including experience presenting to physicians and executive leadership.
• Strong interpersonal and leadership skills with a track record of effective cross-functional collaboration.
• Ability to manage multiple projects with a high degree of ownership, urgency, and organization.
• Ability to travel up to 25%, including conferences, national sales meetings, field visits, and conferences 

BENEFITS AND PERKS:

Our culture is rooted in our core values every day, in everything we do.  

Our benefits focus on the 5 dimensions of wellbeing: physical, financial, emotional, career and community.  Physical benefits include Medical – PPO & HSA with co-contribution, Dental, Vision, Accident Insurance, Critical Illness, Hospital Indemnity, and onsite Tonal & Peloton. Financial benefits include HSA/FSA, 401k with company match, Lifestyle Spending Account, Long Term Disability, Life Insurance, a monthly stipend to cover phone and tech costs, employee discounts, and weekly office lunches. Emotional benefits include Employee Assistance Program, 5 free counseling sessions per issue per year, 80 hours sick leave, 13 holidays, and flexible vacation (exempt employees). Career and Learning & Development opportunities with Aerin led leadership training. Community initiatives which include Aerin “give back” week, family days as well as Aerin holiday giving.