Brand Strategist Senior Analyst

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

Highly organized and strategic Digital Channels Marketer with a strong background in project management and brand management. This role requires a proactive leader who can independently manage digital initiatives, audit and optimize web properties, and drive stakeholder alignment across creative and technical teams. The ideal candidate will bring a blend of project management expertise, digital marketing acumen, and a keen eye for brand consistency across digital channels.

Key Responsibilities:

• Conduct audits of web properties to identify opportunities for brand differentiation and digital segmentation.

• Lead end-to-end project planning and execution using project timelines and SOWs, ensuring alignment with marketing and brand objectives.

• Coordinate with external vendors and third-party agencies to ensure timely and accurate delivery of digital assets and updates.

• Schedules review meetings, including creative review and reviews with project stakeholders (Site Managers, Product Marketing Managers, Leadership and thrid-party agencies)

• Manage trafficking of creative and technical deliverables between internal teams and agencies, ensuring all updates to digital properties are implemented correctly and on schedule.

• Collaborate with cross-functional teams including creative, UX/UI, development, and marketing to ensure cohesive execution.

• Facilitate stakeholder meetings, creative reviews, and feedback loops; document and track action items to completion.

• Analyze digital performance metrics and provide strategic insights to optimize campaigns and web experiences.

• Ensure clarity and completeness of project inputs and deliverables, escalating risks and proposing solutions as needed. Owns reaching out to anyone with deliverables such as content or assets and need to clarify when schedule is moving to yellow due to non-delivery.

• Maintain strong stakeholder relationships and act as the primary point of contact for project updates and issue resolution.

Required Experience:

• 3+ years of experience managing digital channels or web related projects.

• Proven ability to work independently and manage multiple priorities in a fast-paced environment.

• Strong understanding of digital channels (web, mobile, social) and digital marketing principles.

• Experience with brand strategy and applying brand guidelines across digital platforms.

• Experience in management and delivery of digital design projects, working with clients, UX and UI designers, front-end developers, SEO teams, analytics teams and digital marketers.

• Excellent stakeholder management and communication skills.

• Comfortable working with data, KPIs, and performance metrics to inform strategic decisions.

• Familiarity with website structures, layouts, and content management systems.

• Experience managing vendors and coordinating agency deliverables.

• PMP or Agile certification is a plus.

• Bachelor’s degree in Marketing, Communications, Business, Project Management, or a related field.

• Experience in matrixed organizations and working with distributed teams.

• Background in content production or digital creative environments is a plus.

• Certification in Google Analytics or Digital Marketing is a plus.

• Excellent English communication skills

• Negotiation skills

• Leadership and management skills

• Stakeholder management

• Risk Management

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

 Visit us at www.accenture.com 

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