Senior Director, Marketing Analytics

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make:

As the Senior Director, Marketing Analytics, you will be responsible for driving data-informed strategies and optimizing performance for the Consumer Marketing organization. The ideal candidate should possess a combination of analytical rigor, critical thinking, and consistent collaboration with cross-functional teams to steer successful marketing initiatives in a fast-paced and ever-changing environment. Your primary focus areas will be to:

• Leverage Upside’s internal and external capabilities to manage consumer-facing marketing campaigns across Lifecycle/CRM, Performance Marketing, Brand, and Product Marketing.

• Maintain operational and organizational systems and processes for Consumer Marketing pertaining to content calendar, creative, vendor management, and internal communications.

Reporting to the CMO, this individual will drive analytics initiatives across the entire Consumer Marketing organization and partner teams. This work will ultimately help Upside:

• Leverage Upside’s internal and external data to analyze consumer-facing marketing campaigns across Lifecycle/CRM, Performance Marketing, Brand, and Product Marketing, providing insights and recommendations for optimization.

• Develop and maintain analytics systems and processes for Consumer Marketing, including reporting dashboards, data pipelines, and measurement frameworks.

• Develop data-driven strategies for stronger content and impact for consumer-facing campaigns.

• Build a clear and compelling consumer brand in a competitive category through insightful data analysis.

• Increase quality, efficiency, and velocity of consumer marketing efforts through robust analytics and performance tracking.

What you’ll do:

Team Leadership and Development:

• Strategic Leadership & Mentorship: Spearhead the Marketing Analytics team, acting as a strategic leader and mentor. This involves not only assigning tasks and monitoring progress but also actively fostering professional development through training, workshops, and individual coaching. Cultivate a culture of collaboration, knowledge sharing, and continuous learning to elevate the team's overall analytical expertise.

• Talent Acquisition and Retention: Participate in the recruitment process, identifying and attracting top-tier data science talent. Develop strategies to retain high-performing team members, ensuring the team remains motivated and engaged. Conduct regular performance reviews, providing constructive feedback and setting clear goals.

Data Analysis and Insights Generation:

• Comprehensive Data Integration and Analysis: Conduct in-depth analyses of marketing data originating from a diverse range of sources, encompassing digital channels, traditional offline media, social media platforms, CRM systems, and brand-specific metrics. This requires proficiency in data wrangling, cleansing, and integration techniques. Use sophisticated visualization tools to effectively communicate complex data patterns and trends.

• Actionable Insights and Trend Identification: Go beyond mere data reporting. Identify actionable insights that can drive tangible business outcomes. Analyze emerging trends within the marketing landscape and provide recommendations to capitalize on these opportunities. Stay abreast of industry best practices and leverage innovative analytical methodologies.

Advanced Analytics and Modeling:

• Development and Implementation of Statistical Models: Develop and deploy sophisticated statistical models, including regression analysis, time series forecasting, and predictive modeling. These models should enable accurate marketing performance evaluation, outcome prediction, and optimization of marketing investments. Ensure model validation and continuous improvement for sustained accuracy and relevance.

• Application of Advanced Analytics Solutions: Collaborate closely with Marketing partners to implement and optimize advanced analytics solutions such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) optimization frameworks. Integrate these solutions into the overall marketing strategy, enabling data-driven decision-making in all marketing initiatives.

Communication and Stakeholder Engagement:

• Clear and Persuasive Communication of Insights: Communicate intricate analytical findings to senior leadership in a clear, concise, and persuasive manner. Use compelling visualizations and narratives to make sophisticated data accessible and understandable. Develop data-driven recommendations for improving business performance and marketing efficiency.

• Strategic Partnership with Marketing Leads: Establish strong collaborative partnerships with Marketing leads to develop and refine growth strategies. Act as a trusted advisor, providing analytical insights and guidance to advise marketing decisions. Facilitate workshops and presentations to disseminate knowledge and build consensus for data-driven approaches.

• Cross-functional Collaboration with Finance: Partner closely with the Finance team to ensure alignment between marketing analytics and company financial planning objectives. Translate consumer analytics and campaign outcomes into actionable insights for forecasting, budgeting, and long-term financial planning. Support Finance stakeholders in understanding the business impact of marketing activities by providing clear, data-driven explanations of key growth and efficiency metrics.

Competencies You’ll Need:

• Marketing Measurement Solutions: Extensive experience in developing, implementing, and managing sophisticated marketing measurement solutions. This includes advanced methodologies such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models. Proven ability to apply causal inference techniques to isolate the true impact of marketing efforts. Expertise in building forecasting models to predict future performance, understanding Lifetime Value (LTV) of customers, analyzing churn patterns, and performing in-depth customer segmentation.

• Brand and Performance Marketing Measurement: Deep understanding of measurement strategies for both Brand and Performance Marketing initiatives. Ability to differentiate and apply appropriate metrics and analytical approaches for each.

• Stakeholder Communication and Collaboration: Demonstrated ability to work with high autonomy and partner effectively with diverse, non-technical stakeholders. Exceptional communication skills, both written and verbal, to present complex analytical findings in a clear, concise, and actionable manner to audiences at all levels of the organization.

• Data Analysis and Technical Proficiency: Highly autonomous in using data to produce meaningful insights. Expert-level proficiency in data manipulation and analysis using SQL, Python/R for statistical modeling, and visualization tools like Tableau/Looker for creating compelling reports and dashboards.

• Financial Acumen: Proven ability to partner with Finance to translate marketing analytics into financial forecasts, models, and budgets. Skilled at quantifying campaign impact and ROI, communicating marketing insights to inform financial planning and analysis, budget allocation, and business strategy.

• Growth Mindset and Agency: Possesses a strong sense of agency and a proactive, growth mentality. Self-motivated and driven to continuously learn and improve.

Location:

This hybrid role is required to work at our NYC or DC offices. In-office attendance is required on Monday, Tuesday, and Thursday and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position is $256,000 - $270,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

#LI-Hybrid

#LI-CO

Benefits:

• Medical, dental, and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs + paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.