Content Creator

Job Description:

Job Title: Content Creator
Department: Marketing

Job Purpose:

Reporting directly to the Social Media Director, the Content Creator is responsible for developing high-quality, engaging content across various digital social media and additional digital platforms to enhance the visibility and impact of The Community Solution and its institutions. This role involves creating short-form videos, photography, written content, and social media posts to authentically represent campus life and institutional initiatives.

The ideal candidate is a highly creative and self-motivated storyteller who thrives in a fast-paced, dynamic environment. They should have a strong background in videography, photography, and social media content creation, with a keen eye for visual storytelling. Experience working in a higher education setting or community-based organization is a plus. This person must be comfortable working independently, capturing real-time content on campus, and engaging directly with students, faculty, and staff to bring institutional stories to life.

Position responsibilities include, but are not limited to:

Content Creation & Production

• Capture and produce high-quality short-form video content optimized for social media platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Plan, shoot, and edit engaging photo and video content that aligns with brand messaging and storytelling goals.
• Write compelling captions, post copy, and storytelling elements that enhance visual content.
• Develop multimedia content that supports student recruitment, alumni engagement, institutional marketing campaigns, and brand storytelling.

Social Media Strategy & Execution

• Work closely with the social media team to execute content strategies tailored for different platforms and target audiences.
• Ensure content is optimized for reach, engagement, and platform-specific best practices.
• Stay up to date on social media trends, emerging platforms, and content best practices, implementing innovative ideas that enhance audience engagement.
• Monitor audience interactions and adapt content strategies based on performance analytics.

On-the-Ground & Real-Time Content Capture

• Actively attend and document key institutional events, student activities, faculty highlights, and campus culture moments to produce timely and relevant content.
• Build relationships with students, faculty, and staff to identify compelling storytelling opportunities.
• Maintain a consistent presence at assigned campuses or institutions to authentically represent their unique culture and student experience.

Collaboration & Brand Alignment

• Work closely with designers, copywriters, and marketing leads to ensure brand consistency across all content.
• Coordinate with admissions teams and institutional stakeholders to align content with recruitment and engagement goals.
• Adhere to brand guidelines and tone of voice, ensuring all content reflects institutional values and messaging priorities.

Performance Monitoring & Optimization

• Track content performance metrics, analyzing engagement trends to refine and improve future content strategies.
• Provide recommendations for content adjustments based on audience insights and social media analytics.

Required Qualifications:

Knowledge and Skills

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
• 3+ years of experience in content creation, digital marketing, or social media.
• Strong videography, photography, and video editing skills, with experience in tools like Adobe Premiere, Final Cut Pro, or CapCut.
• Knowledge of social media trends, platform algorithms, and best practices for audience engagement.
• Ability to work independently and capture real-time, on-location content.
• Strong writing skills, with the ability to craft compelling captions and social post copy.
• Experience using social media management and analytics tools to track performance and optimize content strategies.
• Passion for higher education marketing and student engagement.

Compensation & Benefits

https://www.tcsedsystem.edu/careers/

The Community Solution is an Equal Opportunity Employer.