Social Media Student Assistant

Agency

Department

Under the supervision of the Social Media Coordinator, the Student Social Media Assistant will support Texas A&M AgriLife’s social media efforts by creating engaging content, managing platform schedules, contributing to strategic planning and capturing visual assets. This role is open only to current Texas A&M University students.

Responsibilities:

• Content Creation: Draft, edit and format posts and reels (text, graphics, video) that align with brand voice and visual guidelines.

• Platform Management: Schedule and publish content across channels (e.g., Facebook, X/Twitter, LinkedIn, Instagram) using a social media management platform; monitor comments and direct messages; flag urgent issues.

• Analytics & Reporting: Track key metrics (engagement, reach, follower growth); prepare weekly performance summaries.

• Trend Research: Identify emerging topics, hashtags and platform features; propose timely content ideas.

• Visual Asset Collection: Capture high-quality photos and video on site; assist with basic editing; participate on camera for interviews, live-stream segments and story features.

• Strategic Support: Attend planning meetings; help refine the content calendar and contribute to campaign brainstorms.

• Brand Consistency: Ensure all posts reflect the agency’s messaging and tag relevant units.

• Other Duties: Assist with special projects and crisis-communication monitoring as needed.

Required Qualifications:

• Current undergraduate or graduate student at Texas A&M University.

• Strong writing, editing and proofreading skills.

• Familiarity with major social media platforms and basic analytics tools.

• Ability to balance multiple projects and meet deadlines.

• Professional verbal and interpersonal communication skills.

Preferred Qualifications:

• Coursework or experience in communications, journalism, marketing or related fields.

• Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud).

• Understanding of AP style and accessibility best practices.

• Demonstrated creativity and an eye for visual storytelling.

• Comfortable on camera and adept at collecting and editing photos and videos.

Rate of Pay: $10.00/hour

Applicant instructions: Include a cover letter, resume, and references with a completed application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.