Fast Facts

Join Risepoint as an SEO Specialist and help enhance brand awareness and organic traffic for regional universities through effective SEO strategies and collaboration with marketing teams.

Responsibilities: Monitor and optimize search results for multiple higher education websites, lead SEO initiatives, perform keyword research, and collaborate with cross-functional teams to improve digital marketing strategies.

Skills: Proficiency in digital marketing and SEO, familiarity with analytics tools (Google Analytics, SEMrush, etc.), excellent communication and organizational skills.

Qualifications: Minimum 2 years of experience in digital marketing or SEO, experience with Microsoft Excel and PowerPoint, and a strong creative mindset.

Location: Remote position, can be done from anywhere in the USA.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $50,000 - $75,000.

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Job Summary:

We're looking for an experienced SEOSpecialist to join our SEO Strategy team and play a pivotal role in helping Risepoint grow brand awareness, organic traffic, and newstudent enrollments for our University partners. As an SEO Specialist, you understand the importance of EEAT, on-page SEO, content marketingand technical SEO andhave successfully demonstratedyour ability to executewebsite optimizationsthat improve rankings. 

You’ll work alongsideother SEO Specialists on the SEO Strategy teamto identify strategic opportunities to grow organic traffic, monitor search results and website performance, and advocate for the most impactful projects to meet key business objectives for your assigned university partners. You'll work collaboratively with a marketing team that consists ofproduct marketing managers, copywriters and UX specialists, as well as multiple technology, product, and design teams.

If you're looking for the opportunity to help universities and students reach new heights, we'd love to hear from you.

What You'll Do:

• Monitor search results and organic performance for 15+ higher education websites, identifyingopportunitieswith the highest potentialto improve KPIs by completingcomprehensive reporting,data analysis and website optimizations. 
• LeadSEOinitiatives thatresonate with prospective online students in meaningful waysand successfully lead to more organic traffic and conversions utilizing a mix of content marketing, outreach and technical SEO.
• Stay current on digital marketing trends and champion innovation to help inform our SEO strategies and tactics.
• Perform keyword research to inform content development andideate on topics for content marketing.
• Collaborate with cross functional teams and deliver insights that help prioritize projects, A/B tests, and website enhancements.
• Interface with developers and engineers to improve page speed, page experience and core web vitals.
• Complete SEO Audits, create reports and investigate issues when algorithm updates roll out.
• Consult with university partners about improvement to their websites and share recommendations that may mutually benefit both parties.
• Maintain communication with marketing leadership by sharing updates about SEO initiatives and reporting on performance.

Job Requirements:

• 2+ years of experience in a digital marketing role; experience in growth marketing or SEO preferred.
• Expertise withMicrosoft Office Excel and PowerPoint.
• Proven ability to think creatively and outside the box.
• Excellent written and verbal communication skills to inform, persuade, and hold attention.
• Strong organizational skills and ability to manage several projects at once.
• Experience with discovering insights using a variety of analytics tools including Google Analytics, Google Search Console, Looker Studio, and Tableau.
• Experience working with popular SEO tools (SEMrush, AHREFS, Screaming Frog, etc.) or a willingness to learn these tools.

Nice to Haves:

• Experience working in higher education 
• Passion for Risepoint’s mission, services and community
• Knowledge of HTML, CSS and JavaScript
• Interest in data analytics (Python/SQL) or data visualization
• Familiarity with WordPress or other content management systems

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Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

• 18 days PTO + Winter Shutdown 
• 12 designated holidays + 1 floating holiday 
• Medical – four options  
• Dental 
• Vision 
• Life & Disability (company paid) 
• Flexible Spending Account & Health Savings Account 
• Retirement plan with company match 
• Maternity / Paternity / Parental Leave (company paid) 
• Volunteer Time Off 

Supplemental Benefits:

• Wellness program
• Alternative medicine options
• Pet discounts
• Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

• Continuous Professional and Leadership Development Programs 
• Tuition Reimbursement for employees and their dependents 
• Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.