Marketing Specialist

The Marketing Specialist will support the execution and management of marketing campaigns and community engagement initiatives across Rapsodo’s business units. This individual will play a vital role in content creation, campaign coordination, digital asset management, and community interaction, with a strong emphasis on responsiveness, organization, and creativity.

Key Accountabilities

1. Creative & Marketing Support

• Support digital marketing campaigns by reviewing creative briefs, gathering and routing assets, and managing review/approval workflows.
• Draft and edit creative briefs for various campaigns and initiatives as needed.
• Write, proofread, and edit marketing materials including emails, case studies, white papers, blog posts, and sales collateral.
• Assist in the creation of digital marketing assets such as social videos, product and event photography, and graphics.

2. Community Management

1. Diamond Sports
• Monitor and respond to inbound messages/comments via Sprout Social and native platforms.
• Moderate Private Facebook Groups: accept members, answer posts, and engage with community discussion.
• Manage inbound partnership requests from small-scale athletes and content creators.
• Participate in timely Diamond Sports conversations, connecting content to relevant Rapsodo resources (e.g., blogs, webinars).
2. Golf
• Monitor and respond to social channels using Sprout Social and community forums such as Reddit, MyGolfSpy, HackersParadise, and Golf WRX.
• Address or escalate customer concerns to the Customer Experience team.
• Engage actively in Rapsodo's Official and MLM2PRO Facebook groups.
• Comment on user-generated and influencer content across platforms like YouTube, Instagram, TikTok, X (Twitter), and Threads.
• Conduct regular audits of partner retail site reviews (e.g., DSG, Golf Galaxy, PGATSS).

3. Marketing Performance Reporting

• Compile monthly performance reports across paid media, email marketing, web, and social for all business units.
• Deliver monthly social media insights and web performance metrics.
• Support analysis of email and ad campaign reports and provide recommendations for creative optimizations.

4. Digital Asset Management

• Organize and maintain Rapsodo’s digital content libraries including photos, videos, blogs, and sales materials.
• Manage SharePoint and Wasabi asset repositories.
• Implement and uphold digital file naming conventions.
• Maintain Golf retail & Diamond Sports marketing asset folders.

• Education: Bachelor’s degree in Marketing, Communications, or related field
• Experience: 1–3 years of marketing experience in a similar role or industry
• Technical Skills:
• Proficiency in social media tools (e.g., Sprout Social, Hootsuite, Talkwalker), the Adobe Creative Suite, and productivity tools (Monday.com, Jira, Confluence).
• Familiarity with content management systems, email platforms, and digital asset management solutions
• Behavioral Competencies: Highly organized, strong communicator, community-first mindset, and collaborative team player
• Ability to work in a dynamic, multi-cultural organization

Success Metrics

• Community Engagement:
• Responsiveness and quality of interactions across social and community platforms.
• Growth in community size and positive sentiment.
• Content & Asset Delivery:
• Timely and high-quality production of marketing materials.
• Adherence to brand voice and guidelines across all content.
• Campaign Support & Reporting:
• Contribution to insightful, accurate marketing performance reporting.
• Evidence-based optimization recommendations that improve KPIs.
• Digital Asset Management:
• Organized, accessible repositories that enable team efficiency.
• Consistent application of naming conventions and categorization.