Product Marketing Manager

The Product Marketing Manager will lead strategic positioning, sales enablement, and go-to-market strategy for key data intelligence and media portfolio solutions. The role is also responsible for strategically positioning and marketing our suite of solutions to new and existing customers. This role requires a deep understanding of the advertising media and technology landscape, and the ability to translate our offerings into simple customer-first value propositions that differentiate our offerings in the market.

Key Responsibilities
The Product Marketing Manager is responsible for developing and executing strategic product marketing initiatives to drive the success and growth of Quad’s media and tech key offerings. Some of these responsibilities will include:

• Own product positioning and messaging that clearly articulates our benefits and differentiation.
• Provide industry insight to product, sales and marketing. 
• Lead GTM prioritization and marketing strategy for existing and new releases. 
• Collaborate with internal teams across sales ops and L&D on training.
• Contribute to the development of sales enablement materials and communications. 
• Work with the larger marketing team to develop and activate integrated product campaigns that include thought leadership, content marketing, events and earned media.
• Create and contribute to compelling marketing collateral, including core sales enablement materials, blogs, whitepapers, case studies, and product documentation.
• Partner with client-facing teams and sales enablement to create resources and training to effectively communicate our product offering to clients and prospects. 
• Ensure the seamless development of client-facing roadmaps, materials for quarterly business reviews, product-oriented pitch decks, and other critical client-facing material.

Job Requirements
Education: Bachelor’s degree

Experience: 5+ years of experience in media with at least 4+ years in product marketing or agency sales development

Knowledge, Skills & Abilities

• Expertise in Advertising and Media: A deep understanding of the advertising media landscape, including emerging trends and technologies, is essential for success in this role. You should be well-versed in industry dynamics, competitive positioning, and client preferences.
• Effective Communicator: Exceptional communication skills are a must. You should be able to distill complex concepts into clear and compelling messages that resonate with diverse audiences, including internal stakeholders, clients, and industry influencers. Excellent writing, storytelling, and creative presentation skills will be essential. Strong design and Microsoft PowerPoint skills a plus.
• Collaborative Spirit: Success in this role hinges on collaboration. You should thrive in a cross-functional environment, where teamwork and partnership are essential for achieving shared goals. Your ability to collaborate effectively with colleagues across departments will be critical to our success.

Employees can be expected to be paid an annualized salary range of $100,000-$125,000, based on variations in knowledge, skills, experience, and market conditions.

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