Sales Director

Who We Are

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Gap, Coach, Dropbox, Kate Spade, JP Morgan Chase, Marks & Spencer, Crédit Mutuel and Verizon, rely on Persado to engage customers across their journey, from acquisition communications to online cart conversion. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

What You Will Work On

• Drive new business growth in the US Financial Services vertical through strategic prospecting, engagement, and consultative selling
• Lead end-to-end sales motions including account mapping, stakeholder engagement, solution value articulation, and contract negotiation
• Collaborate cross-functionally with Solutions Consulting and Customer Success teams to develop business cases and compelling value propositions that align with prospect and customer goals
• Build and manage a healthy pipeline for new prospects 
• Maintain strong visibility and documentation within CRM to support both new sales and customer success motion tracking
• Develop and manage relationships with potential partners to accelerate pipeline development 
• Prospect via email, phone, LinkedIn, and partner networks with a strategic, personalized approach
• Become a trusted advisor and strategic partner to C-level stakeholders, positioning Persado’s Enterprise AI as a long-term value driver
  

What You Bring

• 8+ years of B2B experience with a proven track record in enterprise sales, including new logo acquisition and customer relationship growth
• 5+ years of experience selling into Financial Services / Banks at the executive level
• Ability to manage complex deal cycles and expand relationships post-sale through strategic customer engagement
• Strong storytelling ability for both technical and business audiences, especially C-suite stakeholders
• A consultative, value-based approach to selling and relationship building
• Excellent verbal and written communication skills; able to tailor messages to multiple personas
• Entrepreneurial spirit with a collaborative mindset and a structured, results-driven approach
• Familiarity with MarTech/AdTech ecosystems and digital marketing strategy is a strong plus
• Comfortable working in a high-growth, dynamic environment and adapting to evolving customer needs. 
  

What We Offer: 

Achieve your life goals and work goals at Persado

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more 
  

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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