Product Marketing Manager (Remote - US)

This position is posted by Jobgether on behalf of OnePay. We are currently looking for a Product Marketing Manager in the United States.

We are seeking a strategic and creative Product Marketing Manager to lead go-to-market efforts for a growing suite of Invest & Crypto products. In this impactful role, you will shape messaging, customer acquisition, retention strategies, and performance optimization across both in-app experiences and external channels. This is an exciting opportunity for a data-driven marketer with a passion for innovation, financial technology, and customer-centered storytelling to help redefine how millions of Americans access and manage their money.

Accountabilities:

• Own full-funnel go-to-market strategy for Invest & Crypto products—from positioning and messaging to launch and lifecycle optimization.
• Lead in-app and external communications, ensuring clarity, compliance, and value to the customer.
• Develop and test high-impact campaigns focused on acquisition, engagement, and retention across multiple marketing channels.
• Translate complex financial and regulatory concepts into accessible, compelling marketing narratives.
• Collaborate cross-functionally with Product, Analytics, Creative, Legal, and Ops to align strategies and ensure execution excellence.
• Conduct A/B testing on content, offers, segmentation, and timing to continually refine messaging and boost performance.
• Monitor marketing KPIs and behavioral data to generate actionable insights and influence both product and marketing decisions.
• Identify pain points and opportunities in the customer journey and recommend initiatives to drive satisfaction and long-term value.

• 5–10 years of experience in product marketing, with a strong background in brokerage, trading, or crypto industries.
• Demonstrated success in launching new products (0→1) and leading multi-channel marketing campaigns with measurable business results.
• Deep understanding of marketing in regulated environments (e.g., SEC, FINRA) and experience translating legal requirements into effective messaging.
• Hands-on experience with CRM and marketing platforms like Braze, Iterable, or Salesforce Marketing Cloud.
• Expertise in segmentation, personalization, behavioral targeting, and performance analytics.
• Strong communication and leadership skills with a proven ability to manage stakeholders across product, analytics, legal, and creative teams.
• A proactive mindset with the ability to navigate ambiguity, prioritize competing demands, and thrive in fast-paced environments.
• Familiarity with tools like Tableau, Amplitude, or Databricks to extract and act on data-driven insights.

• Competitive base salary with equity options
• Health, dental, and vision coverage starting Day 1
• 401(k) plan with company match
• Remote-friendly work policy within the U.S.
• Flexible Time Off (FTO) policy
• High-growth environment with opportunities for personal and professional development
• Inclusive, mission-driven culture focused on financial empowerment

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

#LI-CL1