Membership Marketing Specialist

Market with meaning—bring your passion and purpose to a team that’s changing lives! Under the direction of the Director of Marketing & Communications, the Membership Marketing Specialist is responsible for the creation and execution of numerous, multi-channel marketing plans for the JCC Greater Boston Membership department throughout the year to support the JCC’s goals around member acquisition and retention. This specialist will serve as an active link between the membership and marketing teams to ensure all external-facing messaging is relevant, consistent, and on brand throughout the Leventhal-Sidman JCC, and all Membership-related communications and collateral is equally on-brand.

The Specialist, Membership Marketing will work in a dynamic and fast-paced environment, collaborating with various stakeholders to develop and implement innovative marketing strategies to promote our programs and services. The Membership Marketing Specialist will be responsible for driving membership acquisition and retention efforts.

JCC Greater Boston is deeply committed to valuing and celebrating the uniqueness of each constituent. We welcome staff and participants from diverse backgrounds. While being proudly Jewish, we strive in every way to provide an open and welcoming setting for all, irrespective of personal practices, beliefs, or background. We are guided by JCC Greater Boston’s core values - Belonging, Joyfulness, Collaboration, and Transformation - which resonate with many who do not identify as Jewish.

Primary responsibilities include but are not limited to:

Develop and implement a comprehensive, multi-channel membership acquisition and retention plan to recruit new members to JCC Greater Boston and retain existing members in support of  departmental and agency level goals

- Assist and participate in JCC events, open houses, and special projects as needed
- Draft and execute membership sales communications for both lead generation and drip campaigns
- Assist in the creation of in-building signage and print marketing materials, ensure messaging across all collateral is clear and on-brand
- Develop and implement a comprehensive acquisition plan to recruit members to the JCC Outdoor Pool seasonally

Work with and manage CRM (Customer Relationship Management) tool to manage customer relationships across the entire customer lifecycle, spanning marketing, sales/membership, and customer service interactions

- Create and distribute surveys around the JCC user experience as needed – such as satisfaction with JCC facilities, member benefits, Outdoor Pool, etc.
- Draft weekly/bi-weekly email communications for Outdoor Pool members as needed to inform them of schedule changes, upcoming activities, and other information relevant to them

Perform front desk (MRC) responsibilities, as directed to enhance collaboration with the Membership team and gain direct insights into the member experience.
- Engage with members and prospective members at point of entry, listening to feedback and observing in-person sales strategies to inform broader marketing efforts.
- Conduct informative, welcoming tours that showcase facilities, services, and community benefits. Respond promptly and professionally to inquiries by phone, email, or in person.
- Address and resolve concerns with a member-first, solution-oriented approach.
- Use insights and context gathered through frontline member-facing interactions to help shape and craft authentic, relevant marketing campaigns and messaging for member acquisition and retention.
- Collaborate closely with the Membership team to ensure alignment between customer-facing experiences and campaign messaging.

Standard Staff Expectations:

- Actively create a welcoming dynamic where each individual JCC community member is valued and welcomed.
- Actively participate as an essential member of the Marketing and Membership teams.
- Support JCC Greater Boston’s mission, vision, and values of belonging, joyfulness, collaboration, and transformation, including through personal role modeling.
- Attend JCCGB All Staff meetings and other meetings as assigned.
- Other duties as assigned relating to Membership and Marketing team projects.

Supervisory Responsibilities: None

This is a great chance to join JCC Greater Boston's respected and valued, people-orientated workplace of diverse community services providers, which is rapidly growing! 

Job Details: This full-time, salaried position offers a comprehensive benefits package, a supportive work environment [with a hybrid work option], and a competitive starting salary of $47,940-$58,140 annually.

The salary offered will ultimately be determined by relevant qualifications, experience, and JCC's internal equity.

About JCC Greater Boston

Since opening its doors in 1983, JCC Greater Boston has been committed to its mission of creating a vibrant, inclusive, and diverse community by nurturing meaningful and lasting relationships. Through our network of early learning centers, day camps, regional teen and family programs, health and wellness offerings, and adult arts and ideas classes, JCC Greater Boston provides highly valued connections, learning, and experiences for the Jewish community and friends.

JCC Greater Boston staff enjoy working in an innovative, friendly, and welcoming environment where their talents and contributions are appreciated. In our recent employee survey, staff rated their direct management and organizational alignment experiences close to 90% positive. If you want to upgrade your working experience and have a better work-life balance, we encourage you to explore becoming part of the JCC team!

The JCC is deeply committed to valuing and celebrating the uniqueness of each constituent. We welcome staff and participants from diverse backgrounds. While being proudly Jewish, we strive in every way to provide an open and welcoming setting for all, irrespective of personal practices, beliefs, or background. We are guided by JCC Greater Boston's core values: Belonging, Joyfulness, Collaboration, and Transformation, which we hope resonate with all.

To learn more about what makes JCC Greater Boston a wonderful place to work, please visit our careers page at https://www.bostonjcc.org/careers/

JCC Greater Boston is an equal opportunity employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, ancestry, veteran status, marital status, pregnancy, genetic information, or disability. In a continuing effort to maintain and enrich a diverse environment, we actively encourage applications from women and members of underrepresented groups.

Education and Experience: Requires a bachelor's degree in marketing or related field, and 3 years’ experience. Must have strong computer skills: social media literacy, proficiency in Microsoft Outlook, Word. Canva experience preferred. Salesforce experience preferred.

An equivalent combination of education and experience may be substituted at the JCC’s discretion to meet minimum criteria.

Skills and Abilities: General knowledge and familiarity with the needs of community center members across demographics, with a creative ability to translate ideas, feedback, and data into innovative and effective strategies for member acquisition and retention.

- Strong writing abilities preferred.
- Outstanding project management skills, managing deadlines with great attention to detail, and maintaining high-quality standards.
- Excellent organizational and time management skills
- Ability to multitask and manage situations effectively and diplomatically; ability to adapt to evolving needs and circumstances.
- Must be a self-starter who takes initiative.
- Superb interpersonal and active listening skills.
- Works well independently and with others, building/sustaining collaborative working relationships.
- Ability to build strong relationships with a variety of stakeholders.

Physical Requirements: Able to work well in person in a busy, dynamic, and sometimes noisy environment involving multiple tasks and priorities. Able to walk long distances, lift and carry objects weighing up to 40 pounds (boxes of event supplies, print collateral, etc.).

 ADA Statement: Individuals must possess these criteria for knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation and using some other combination of skills and abilities.

In addition to a rewarding career within our mission-driven, values-driven, and family-centric environment, JCC Greater Boston proudly offers full-time employees a comprehensive and competitive benefits package that includes:

·       Competitive cost-sharing Health and Dental Insurance

·       JCC Sponsored/Paid Health Reimbursement Account

·       JCC Sponsored/Paid Group Life Insurance/LTD Coverage

·       Generous paid time off supporting a quality work-life balance

·       Tax-deferred 403(b) retirement savings plan

·       Voluntary Supplemental Vision Insurance

·       Additional Voluntary Supplemental Life/ADD coverage for you and your family

·       AbilityAssist Employee Assistance Program (EAP)

·       Norton Cyber Security Program

·       LegalEase Insurance program

JCCGB Perks! This position is eligible for a free individual membership to JCC Greater Boston's top class fitness, recreation and wellness facility in Newton – offering virtual and in-person programs including indoor swimming, many fitness classes, and workout facilities, as well as discounts to many JCCGB events, classes, outdoor pool, and more! Complimentary individual membership includes: 

·       Use of the Fitness Center at Leventhal-Sidman

·       Access to group fit classes, Arts & Culture adult programming at member rates,

·       Discounts on a variety JCCGB's fitness/wellness programs and services

·       Free wellness events!

·       Discounted child care at JCCGB Early Learning Centers and after-school program

·       Discounted JCCGB camp tuition

Benefits are subject to review and change by the Organization, and plan documents are the primary determinant.

A Great Place to Work! JCC Greater Boston is consciously evolving as a great place to work! In our recent 2023 employee engagement survey, at least 88% of our staff gave us top ratings on:

·       Supportive colleagues

·       Team camaraderie

·       How their managers treat them

·       Individual autonomy

·       Knowing what their work contributes to and how it impacts others

·       Pride in working for the JCC

·       Program and service quality

·       Holding ourselves accountable    

Our staff and leadership bring experience, excellence, and commitment to everything we offer and we are dedicated to a culture where all our employees may thrive. Our culture is built on our values, driven by our mission, and nurtured through the expert contributions of our professionals.